Websites not optimized for mobile devices are more annoying than ever. Responsive design is key, but so is how you present your written content. Today’s marketing strategies need to account for the way written content is viewed on a variety of platforms and devices. People … Read More
The Frightening Truth About SSL
Google is increasing its security and systematically blocking sites that are not securely encrypted with an SSL (Secure Socket Layer) certification. SSL provides a layer of protection that encrypts communications over a computer network, and ultimately increases security. Oh yes! Or at least starting for … Read More
How to Create: Appealing Instagram Stories that do the most for your brand
Instagram is a great free social platform to get your business messaging out to your audience. Although Instagram is a user friendly tool and posting can be done literally in seconds, there is more to the platform than one would initially expect; Users who curate … Read More
Calgary Marketing Strategy
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Why You Need to Upgrade to Facebook Business Manager Today
If you run a Company Facebook Page or are an Admin on Company Facebook Page, you’re going to have to migrate your accounts over to the Facebook Business Manager platform. Business Manager was introduced in mid-2014 and was primarily used by businesses that had multiple … Read More
Calgary Marketing Tip: Google AdWords Introduces New Call-Only Campaigns
We’re pretty excited about this new development with Adwords. It’s really going to help Calgary businesses that rely on phone calls for leads and will give users a quick method, beyond social media, to get in touch with businesses.
2 Storytelling Secrets Every Brand Should Know
When we listen to or read a story that resonates with us, our bodies respond physically. The story guides our emotions whether we want it to or not. This article looks at understanding the important roles feelings and emotion play in branding and storytelling or in other words, your brand story.
Competition – The Opposite of Cooperation and Why Competition is Great For Business
In business, the competition will bite you if you keep running. If you stand still, they will swallow you. This past Sunday, Full Blast Creative had the pleasure of attending the Digital Alberta Awards in Edmonton. We’d been nominated for an award, placed as a … Read More
Combine Guerrilla Marketing and Social Media for Brand Success!
This past month, The Sweet Factory Candy Boutique in Calgary felt it was time to shake things up and looked to Full Blast Creative for ideas and strategy. After weighing the options, the team decided to go with a stunning eye-candy approach in the form … Read More
Social Media, Putting the “Social” Back in Life
Yesterday, I read the life story of a young woman living with selective mutism. (That means she chooses not to speak or to rarely speak). The sound of her own voice terrifies her. Despite her tremendous anxiety, she’s earned her Bachelor’s degree, works in marketing … Read More