Tiktok Ads

With TikTok recently overtaking Facebook/Instagram as the most downloaded app of both 2020 and 2021, and over 1.5 billion collective downloads, the network offers brands an entertaining and educational platform to connect their products or services with an extremely engaged audience.

Quick Insights on TikTok Marketing

TikToks are short-form video clips created on any topic, generally 15 - 30 seconds long, but may run as long as 3 minutes for verified accounts.

TikToks are playful, humorous and entertaining video clips but can also be educational and resourceful if delivered using a fast-paced story-telling format.

Because TikTok thrives on humour, there is a natural opportunity for brands to show a more playful, less serious, less corporate side of your business. Be prepared to make fun of yourself, your products and your industry. Your customers are more likely to remember humorous ads and they are also more likely to become loyal to brands that make them laugh; it is a win-win for both the marketing goals and creating a memorable customer connection.

Brands that join TikTok should be prepared to ‘strategically’ lower their video production quality to create more natural, authentic and transparent creative that millennials and gen z appreciate. In addition, these brands should be prepared to film and edit their content within the TikTok app itself rather than uploading studio creative from a Premiere or After Effects program for increased audience reach within the app that favours original content built in-app.

TikTok generally requires a unique strategy of its own, separate than the content planned for Facebook or Twitter, particularly because it is video based, often requires a story arc or hook within 15 seconds, and relies on following the TikTok trends/zeitgeist of the day/week. For these reasons, the creative flow and content approval flow (from concepts to publishing) need to occur more quickly than a traditional content calendar typically requires.

Effectively target your ideal customer

Full Blast Creative’s Approach to TikTok Marketing & Advertising

Our team spends time following TikTok trends to understand the creatives and challenges that are up and coming or trending then spends time considering how we can apply these trends to our clients projects and core marketing messages or goals.

Once we have the general idea, we’ll write up a concept brief, generally a couple sentences or more to explain the idea. If approved by the brand, we’ll film the concept within the brand account, save it to localized drafts, then screen record the concept and send it to the client for approval prior to publishing. Text overlay edits can be edited or adjusted.

Full Blast Creative suggests planning and filming 35%- 45% of your TikToks ahead of time to reinforce key brand messages and brand pillars, and upwards of 55% - 65% of your TikToks should be more flexible, following daily trends to promote your brand in a fun and light-hearted manner.

Please note, there will be some duds that never make it to air, it’s a part of the process and humour is subjective! Because humour is subjective, TikToks should not be held to a committee review and corporate needs to know this. Much like Saturday Night Live can have you in stitches one night and silent the next, often because you missed the cultural reference they’re built a segment on, it’s the youth of TikTok who are leading the way in establishing these trends, which then trickle down to the older Millennial and GenX users on the app. This means there can be a huge culture gap between corporate that may not understand why the TikTok is funny or relevant to a youth market.

TikTok Advertising Calgary

Market or advertise your business on TikTok

If you're interested in marketing or advertising your business on TikTok, contact our Full Blast Creative today!
We'll help you create eye-catching ads that reach your target audience and achieve your marketing goals.
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TikTok Advertising

TikTok Ads offer a powerful, yet easy-to use platform to help small businesses and brands advertise their products or services.
With a number of rich targeting capabilities that allow you choose specific audiences based off age range preferences, user interests, user behaviours and the location of your business; there's no better way for marketers who want increased exposure with the right audience!
TikTok Advertising

Looking to advertise your business on TikTok?

Here are some advantages of working with Full Blast Creative to market and advertise your business using TikTok:

Reach New Audiences on TikTok

TikTok boasts over 500 million active monthly users, most of whom are between the ages of 16 and 24. This is a huge opportunity for businesses to reach a young, engaged audience that is notoriously difficult to target through traditional channels.

Generate Leads And Sales For Your Business

TikTok ads can be highly effective in generating leads and sales for your business thanks to the platform's unique ad features and capabilities. For example, TikTok's Shoppable Ads allow businesses to link directly to product pages on their website, making it easy for users to make a purchase.

Increase Brand Awareness

TikTok offers businesses an unparalleled opportunity to increase brand awareness and build name recognition among young people. Thanks to the platform's massive reach and engagement, businesses that create compelling content can quickly build a large following and become known among TikTok users.

Work with Full Blast Creative for your TikTok Marketing and Advertising Needs

If you're interested in advertising on TikTok, we can help! We offer a full range of TikTok marketing services including content creation, video production to influencer outreach.
Contact us today to learn more about how we can help you reach your marketing goals on TikTok.
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