What is Content Marketing?

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Calgary Content Marketing

Every second of the day, 63,000 search queries occur on Google, the number one search engine in the world.

The Internet is hungry for new content and so are your customers. They go online for entertainment, to learn something new, to get answers to their problems, to find great deals and to connect with a like-minded community. As a brand, you have an opportunity to be there for your customers and one of the easiest ways to do that is through content marketing.

Content marketing is a broad term that applies to many different marketing assets. It is the creation and distribution of high-quality, valuable content created on behalf of your company to support or delight your customers.

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Types of Content Marketing

Common content examples include blog and articles, white papers, ebooks, video content, infographics, podcasts, photography and really any other media asset your customers can discover online and enjoy a meaningful interaction with.

Content marketing isn’t always easy. It requires planning, writing, editing, design time and revisions to create your best work. However, once you’re finished, the benefit of creating high-quality content really pays off. Customers become aware of your business, they build trust, they may become subscribers and ultimately advocates of your brand.

High quality content marketing also supports your SEO strategy. When you create great materials other websites will link it to and the public will share it. Content marketing reinforces your on-page SEO and off-site SEO through backlinks and even an internal linking structure within your site when you “cluster” your content topics.

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Full Blast Creative Calgary Video Production

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Full Blast Creative can assist you with all aspects of your content marketing needs.

We are a full service Calgary marketing agency providing copywriting, graphic design, web development, photography and videography services.

Reach out to Full Blast Creative right now and let’s get started on your content marketing strategy!

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    Full Blast Creative is an award-winning, full service, Calgary marketing agency. We help brands excel in marketing and sales through web development, e-commerce solutions, social media management, SEO & SEM, email marketing, print design, and photo & video production.


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