Industries

Healthcare Marketing

Partner with Full Blast Creative to create patient-centric campaigns that educate, build trust and convert leads into long-term loyal clients and patients.

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Marketing that understands what's at stake in healthcare.

Healthcare clients need more than good creative.

They need an agency that knows the rules, respects the relationship between provider and patient, and won't create compliance problems down the road. That's the foundation we build every campaign on.

Talk to us about your healthcare marketing

Who we work with

Healthcare is not a monolith.

We work with clinics and physicians, health systems, dental and vision practices, mental health providers, pharma companies, and medical device manufacturers — each with its own patient audience, competitive landscape, and regulatory environment.

What they share is a need for marketing that is credible, respectful, and built on an accurate understanding of what healthcare providers can and cannot say. We know that landscape well, and we bring that knowledge to every engagement.

What we do differently

We've done the work on compliance so you don't start from scratch.

Most generalist agencies approach healthcare marketing the same way they approach any other client: great creative, fast execution, figure out the rules as questions come up. That creates risk — for the campaign, and for the provider.

We've built our healthcare practice around the regulatory frameworks that govern health marketing in Canada: the advertising standards set by provincial Colleges of Physicians and Surgeons, Health Canada's rules on what can and cannot be said to consumers about drugs and medical devices, CASL's consent requirements for any digital outreach, and the privacy obligations that apply when patient data touches a marketing workflow.

This doesn't mean our work is timid. It means our work is sound. There's a lot you can say and do within these frameworks — and we know how to find the creative and strategic opportunity within the boundaries.

Full-service marketing, built for healthcare

We offer the same breadth of services we bring to every client — digital advertising, paid search, social media, website development, content strategy, email marketing, brand development — with healthcare-specific expertise layered in.

That means we know the difference between what a physician can say and what their clinic can say. We know which claims require substantiation, which require preclearance, and which are simply off the table. We structure our creative briefs, copy review processes, and campaign approvals accordingly.

Branding

Web Design and Development with ERM integrations

Graphic Design (Presentations)

Copywriting (Content Marketing)

Social Media Management

Search Engine Advertising (Google and Microsoft Ads)

Print Assets (Brochures, Signage, Banners, Trade Show Displays)

Photo and Video Production

Email Marketing

Appointment Reminders (SMS and Email)

View Full Services

Our Experience

MacLeod Trail Plastic Surgery

MacLeod Trail Plastic Surgery is a fully accredited onsite surgical facility providing a number of medical and cosmetic procedures.

Their Royal College-certified plastic surgeons are known for their exceptional surgical outcomes and outstanding patient care. Full Blast Creative was engaged to design a new website and to support om the ongoing lead generation of the clinic.

Our Results

The new website increased traffic on the site 36% and doubled user time on site.

The conversion rate on the MTPS website increased 41% year over year.

A new e-commerce shop was added to the site allowing MTPS to showcase and offer their suite of luxury cosmetic products.

View Case Study

Simply Counselling

Simply Counselling is a private Calgary Psychology & Counselling Services centre, a professional and welcoming practice that ensures finding support is exactly how it should be, simple.

Simply Counselling offers a wide range of counselling and therapy services, including Individuals, Couples & Families, Groups, Occupational Therapy, Indigenous Populations, and Simply Support Sessions.

Our Results

3.9k Visitors driven through Google Search Ads

372 Conversions from Google Search Ads

1000% increase in paid Facebook impressions

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Our healthcare experience

We've worked across the full spectrum of healthcare, clinics and specialist practices, dental and vision, mental health providers, surgical and aesthetic medicine, and health-focused brands navigating regulated product categories.

Our work in this space spans brand strategy and repositioning, digital advertising, paid search, website development, and ongoing campaign management. For several clients, we serve as full agency of record, embedded in their marketing from strategy through to measurement, not parachuting in for one-off projects.

We're not new to this space, and we're not learning on your time.

MotionHeal

50% increase in reach on Instagram and Facebook during the first month
SEO score of 92/100

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ABES College

Maxed out student enrollment allowing ABES to onboard additional courses and programs.
Secured the highest impression share in a competitve Calgary market for core-focus program kewords.

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Macleod Trail Plastic Surgery

3X increase in leads on site while staying within the same monthly ad budget.
Doubled time on site and procedure pages viewed.
Launched their e-commerce site to better service their customers.

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Simply Counselling

10.5% Conversion rate (Booked appointments)
12% CTR
Average time of 186 seconds spent on site
4.63k Clicks
475 Online Bookings

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Pinecone Pediatrics

11% Increase in web traffic in 30 days
24% of users reaching the contact page
1m 9s Average engagement time on site

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How we work with healthcare clients

Every healthcare engagement starts the same way: we get to know the provider, the regulatory environment they operate in, and the specific compliance requirements that apply to their practice or product.

We ask questions other agencies don't think to ask. We review the applicable College advertising standards before a single line of copy is written.

From there, we move into strategy and creative, with a built-in compliance review at every stage before anything goes to the client for approval, and again before anything goes live.

Providers retain final sign-off on all advertising, as required by most College standards. We make that review process easy, clear, and documented.

Learn about our compliance approach

Why this matters to your patients

Patients are the audience. That shapes everything.

Healthcare marketing that is misleading, exaggerated erodes patient trust. The people your marketing reaches are making decisions about their health. The way you present your services, your credentials, and your outcomes tells them who you are as a provider before they ever walk through the door.

We take that seriously. The work we produce for healthcare clients is accurate, proportionate, and written with the patient relationship in mind.

Ready to build a healthcare marketing program that works?

If you're a clinic, practice, health system, or healthcare company looking for an agency that already understands your world, we'd like to talk.

Get in touch

Advance your legal practice to the next level with Full Blast Creative.

Our talented team of marketing professionals will help you convert leads and grow your business. We are a full-service agency that focuses on results, we will take care of all your marketing needs so you can take care of your clients.

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