Full Blast Creative, head-quartered in Calgary, Alberta, acknowledges the traditional territories of the people of the Treaty 7 region in Southern Alberta. This region includes the Blackfoot Confederacy, comprising the Siksika, Piikani, and Kainai First Nations, as well as the Tsuut’ina First Nation, and the Stoney Nakoda, including the Chiniki, Bearspaw, and Wesley First Nations. We also acknowledge this land is home to the Métis Nation of Alberta, Region 3, within the historical Northwest Métis homeland. Full Blast Creative recognizes assumptions inherent in mainstream design and media have historically favoured Western/Eurocentric systems of knowledge and aesthetics. To help combat this bias, Full Blast Creative intentionally prioritizes our creative to reflect and prominently feature persons who are too often marginalized by oppressive design standards.
Full Blast Creative practices the following framework within our design thinking:
Self-determined: Full Blast Creative respects the rights of Indigenous peoples to determine the application of traditional knowledge and representation of their culture in design practice.
Impact of design: Full Blast Creative endeavours to consider the reception and implication of design to help protect the environment, ensure sustainability, and remain respectful of Indigenous cultures over deep time: past, present and future.
Collaboration and Understanding: Full Blast Creative strives to enhance and improve our work, to learn from Indigenous knowledge to help support and safeguard cultural identity, safety and humility. As a pillar within our mission statement and our approach to business, The Full Blast Creative team is committed to diversity and inclusion, creating equitable employment opportunities and partnerships, and seeking creative projects that support Indigenous-focused organizations. We strive to develop campaigns, programs and brands that lead to positive outcomes for Indigenous peoples.