Reasons Why Your Business Should Be On TikTok (+ Tips For Planning a Content Calendar)

Kura MorrellCalgary Community, Calgary Marketing, Marketing, So Sharable!, Social Media, Social Media Insights

Tiktok is the fastest-growing social media platform that has taken the world by storm.

The platform is ruled by Gen Z with the average user age being between 16 and 24 years old. TikTok features easy-to-make, short videos ranging from 15 seconds to now 3 minutes in length. These videos appear in a never-ending, personalized “For You” feed that is specifically tailored to each individual user. Consequently, it has developed into an addictive platform to browse and has earned itself the reputation of being the fastest-growing social media platform to date.

Other social medias have even recognized the sharp uprise inTiktok popularity and have replicated short, video-style content on their platforms, namely Instagram with their newest “Reels” feature and Youtube now allowing users to make 15 second, TikTok-style videos.

TikTok is doing something right. They have given users and businesses massive opportunities to grow their following quickly by means of their unique, personalized algorithm. That is exactly why businesses need to jump onto TikTok as soon as possible. Here are 5 reasons why.


1. It Is Easy to Get Exposure On TikTok


If you want quick, organic growth for your business, then TikTok may be your answer.

Anyone who has tried to grow organically on Instagram or Facebook without using paid posts and ads knows that it is a slow process. It usually takes months or even years of consistent posting and testing content to gain a large following. It is even more difficult to attain high levels of engagement on your posts. TikTok, on the other hand, is unlike other social media platforms in that they make it easy to go viral literally overnight. This is due to its unique algorithm that curates the “For You” page to put your videos directly in front of the audience that they know has an interest in the type of content you provide. Also, unlike some other platforms, how well your videos performed in the past doesn’t factor into how your future posts perform. For more information on the TikTok algorithm works, Hootsuite explains it well here.

2. It is More Authentic

TikTok’s upsurge in popularity is largely due to the more natural and authentic nature of its content compared to other platforms.

These days, consumers are used to being scammed and deceived by companies so often that they are losing faith in brands. According to a recent study, brand trust is at an all-time low. Because of this, Brands need to build their credibility and rebuild their trust with customers. People want relatable, trustworthy content more than ever, and TikTok is a great way to provide that to your followers because it allows users to produce “real” content.

This type of content is more relaxed and of lower production quality, no fancy, video-editing software is needed. This allows brands to connect with their customers on a deeper level by peeling back the business front and showing customers that real people are behind the brand. Forbes explains this well here.

3. Making Content is Easy


Because of the natural and authentic nature of TikTok, video content is easy for users to create.

TikTok allows you to make videos directly on the app and also provides you with sounds to use, greenscreen features, filters, and the ability to add text and captions to your videos among other things. By keeping up with current trends and filming a few short pieces of content every day, you will be set up with easy content for several posts to come. No need for fancy video editing software or a professional camera. Short snippets are perfect for Tiktok.

4. Analytics


If you opt for using a Pro Account, then you have access to the TikTok analytics feature.

This shows you Data from the past 7 or 28 days outlining information such as your follower’s demographics and geographic location, your content’s performance over the last 7 or 28 days, the optimal times for you to post, and change in follower growth. This can be a seriously useful tool for marketers as it gives you insights into what works best for your page and how to best optimize content to appeal to your audience. Take note, however, that you cannot access TikTok analytics with a private account.

So, How Can Your Business Incorporate TikTok into its Marketing?

With TikTok, the more content you produce, the better.
Some experts recommend posting up to 3 times in a day, but generally, one post per day is enough to maintain interest on your page. A post every day may seem daunting, but luckily there are tools and tricks that can help you stay regular with your TikTok content.

Create a Content Calendar

Since TikTok content is authentic in nature, filming does not usually require a lot of effort.
The challenge arises, however, when it comes to brainstorming ideas and facing creative blocks. A helpful practice is to spend your time browsing TikTok searching for relevant trends that your business can jump on and saving those videos for inspiration. Then, compiling a list of possible videos to post. Once you have a list, spend 2-3 hours one day filming content. Luckily, TikTok videos are short, so if you dedicate a few hours every week to filming content, then you can be set up for a week or two of postable videos.

    Here are just a few ideas to get you started.

    • A day in the life
    • Introducing your team
    • Announcements
    • Tutorials
    • Replying to comments in a video
    • Following a fun trend
    • Tools you use

    Once you have brainstormed ideas for possible content for the month, (30-35 posts) then you are ready to schedule them. There are many tools such as Later And Loomly that allow you to easily schedule content, so you can plan it then leave it alone.

    A Final Word

    TikTok is on the rise and looks as though it is not going away anytime soon.
    Do your business a favour and get on Tiktok as soon as you can. It might just be the tool that gets you to the level of brand awareness that you have been aiming for.
    For more great marketing advice, make sure you check out our other blog posts here. Feel free to also contact our talented team for more information on TikTok and how it can benefit your business!
    About the Author

    Kura Morrell

    Kura is a Brand Manager at Full Blast Creative. A recent graduate of SAIT Polytechnic, she received her diploma in Business Administration with a major in marketing. Kura has a background in digital marketing and copywriting for both a nation-wide real estate brokerage and a local tech startup. Additionally, she runs a travel blog with her two friends and is responsible for writing blog posts as well as handling the marketing involved. This has given her hands-on experience starting something from the ground up and has been a fun passion project to do in her spare time.