The holidays are coming, and if there’s one thing we know, it’s that ad space gets crowded fast. As everyone gears up for the biggest shopping events of the year, we’re here to help you avoid the traffic jam and get your campaigns ready before the rest of the digital marketing world hits “panic mode.”
Full Blast Creative can help you stay 2 steps ahead – especially when it comes to navigating the crazy costs of digital marketing during the holiday seasons. By prepping early, you’ll be able to keep your budgets in check, your ads on point, and your competitors in the rearview mirror.
Why Plan Now?
Ad Costs Are Rising… The more brands jump into the holiday ad game, the more expensive those coveted impressions become. Think of it as supply and demand in action — you don’t want to be stuck in it. Even if you’ve already nailed down ad options online, the holiday rush can still affect your ad costs. As shoppers flood the internet, ad space becomes more competitive, and your campaigns might face higher costs due to limited impression share.
Shoppers Are Ready (Earlier Than Ever!) People are already searching for the best deals. Getting your ads live early means snagging attention while others are still “strategizing.” With more businesses vying for attention, the landscape gets crowded fast, so it’s crucial to secure your spot before the holiday wave envelops ad space. Let’s plan ahead and make sure your ads stay visible without breaking the bank!
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Don’t Dilly Dally… How To Prep For Increased Traffic & Costs.
Now is the perfect time to brainstorm irresistible offers that will grab shoppers’ attention. Think exclusive discounts, flash deals, or promotions that create a sense of urgency and make people take action. With ad costs set to rise as competition heats up, it’s smart to lock in your budget early and plan for reallocation. Keep some budget aside for retargeting campaigns*, as giving shoppers a second chance to convert is always a valuable strategy.
Next, focus on refreshing your ad copy and visuals. With so many brands vying for attention, your ads need to be eye-catching and compelling. Make sure your creative stands out and speaks directly to what makes your brand the best choice this holiday season.
Don’t forget about your landing pages! As online traffic surges, your website should be optimized for speed, mobile-friendly, and designed for quick conversions. A seamless experience, from the ad to the checkout, is critical in keeping shoppers engaged.
Harness The Power Of Email Marketing.
Building your email list and segmenting it now is essential as Q4 approaches. The effectiveness of email marketing is often underestimated, but it’s a proven and powerful method for retargeting and keeping your audience active. Unlike other channels, emails allow for direct, personalized communication, which helps nurture customer relationships and re-engage cart-abandoners.
- During high-traffic periods like Black Friday and Cyber Monday, well-timed and well-targeted emails can reward loyal customers, share exclusive offers, and drive conversions.
- Email marketing offers a reliable, consistent way to keep your brand top of mind when competition for attention is at its highest.
- Finally, ensure that you’re testing everything—your ads, landing pages, and email strategies. Run A/B tests to fine-tune what’s working now so you’ll be prepared to adjust quickly as the holidays unfold. Flexibility in your strategy will allow you to capitalize on what’s resonating with shoppers in real-time.
Ready To Get Started?
Save 20% on Mailchimp Costs with Our Pro Partner Program!
This promotion is valid for 6 months, from Sep 6, 2024 to Mar 4, 2025.
We’re ready to help you crush your holiday campaigns this Q4, and we’re here every step of the way. As a certified Mailchimp Pro Partner, Full Blast Creative can now offer 20% OFF your Mailchimp costs for new customers for the first 6 months. Plus, if you work with a different provider, we’ll cover any transfer fees or penalties, thanks to Mailchimp!Shoot us a message, and let’s chat about your holiday goals, how we’ll make this season a success, and how you can save while upgrading your email marketing platform.
Lock in Your Q4 Strategy
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About Us
Full Blast Creative is an award-winning, full service, Calgary marketing agency. We help brands excel in marketing and sales through web development, e-commerce solutions, social media management, SEO & SEM, email marketing, print design, and photo & video production.
