Email Marketing

Building a subscriber list of prospects and customers who support your business should be a central marketing strategy for every business.

Email marketing offers Calgary businesses many advantages to help drive awareness and sell your products and services including:

• Staying in touch with your customers without having to pay for impressions and reach.
• Connecting with your customers in a digital space they may visit multiple times per day.
• The ability to tell a more comprehensive story, which isn't limited by character or word counts.
• The ability to integrate photo, video and multi-media assets into your content, as well as backlinks to your website where you can provide additional information and resources.

By setting up and maintaining a regular email marketing program (email drip campaigns), your customers will remember seeing your brand in their inbox when the time is right to reach out or to buy.

A secondary function of email marketing is contextual positioning. Your email campaigns can be set up and automated to coincide with holidays, promotions, and specific actions on your website such as reminding people about products they abandoned within your ecommerce cart.

A nice feature of email marketing is that you can also segment your lists. For example, you might create a subscriber list based on product category, age demographics, time of subscription, recent purchases and many other targeting options to make your email campaigns meaningful and relevant.

Ultimately, Calgary email marketing services strengthen the connection your customers have with your business, while encouraging them to take action when the time is right.

This helps to put prospective and repeat customers on a path to conversion by offering multiple messages that reinforce how you help or what you offer.

If you'd like to leverage the power of email marketing, Contact Full Blast Creative, Calgary's best digital marketing agency, today!