Marketing
Search Engine Optimization
Search Engine Optimization Services
By researching and incorporating relevant keywords, optimizing on-page elements like titles, meta descriptions, content quality, AI best practices, and ensuring technical soundness, SEO helps align a website with search engine algorithms.
Additionally, off-page efforts such as acquiring high-quality backlinks and improving user experiences on site are critical components. The ultimate goal of SEO is to drive organic traffic to your website, thereby increasing its visibility and potential for engagement and conversions.
Rank Higher on Search Engines
As new technologies and devices emerge, and competitive websites are launched within your local market, search engines like Google, and Microsoft make changes to their algorithms. In 2024, AI and machine learning programs have also had a profound impact on search engine optimization strategies, demanding more from businesses who would like to earn or retain page one results.
Ready to increase your website's visibility and drive more organic traffic?
Calgary SEO, AEO and GEO Services - Our Process
This helps us to create a critical path and prioritize your SEO, AEO and GEO strategy for the local market you operate within.
Depending on your service niche, some strategies will take much longer than others. Generally speaking, an SEO, AEO and GEO program requires at least 4-8 months of dedicated effort to see significant change in your results. It's important to note that your competitors are also considering their own search and AI visibility tactics, and depending on how aggressive their moves are and how much time you invest in your SEO, it may take even longer.
The Modern Pillars of Search Engine Optimization
On Page SEO
Did you know, on Page SEO is one of the main reasons businesses and website owners maintain a blog. Writing a weekly blog takes time and effort, but each time you contribute new material to your website, it’s indexed by search engines, and will help new and return customers to visit your website.
You can think of search engines as a match-maker. They work to match customer keyword queries, for example “Calgary SEO Services” with the most relevant, timely, local and accurate search result “Full Blast Creative.” To take advantage of On Page SEO, be sure to blog frequently, along with pillar pages on your site, dedicated to the keywords your customers use to find you.
AI Search Optimization (AEO & GEO)
This combines two related disciplines. Answer Engine Optimization (AEO) focuses on structuring your content so AI tools can easily find and use it to answer customer questions directly. Generative Engine Optimization (GEO) focuses on making sure your business is understood clearly enough by AI systems to be cited and recommended as a trustworthy source.
Unlike traditional search, AI search often skips the click entirely and gives the customer an answer directly, if your business isn't structured to be found and understood by these tools, competitors who are will get recommended instead.
Specifically, Full Blast Creative will review your AI search presence and assess your AEO and GEO readiness including (but not limited to):
- Structured content and FAQ formatting
- Schema markup for AI readability
- Entity clarity and business information consistency
- Content structured for direct extraction and citation
- Your visibility across AI Overviews and major answer engines
- Brand mentions and citation tracking across AI platforms
Technical SEO
This includes creating a simple URL structure, ensuring the site loads quickly on all devices (mobile, tablet and desktop), ensuring your content is secure (SSL certified), that there’s an intuitive navigation system in place for your customers to move through your website and find the content they’re searching for.
Specifically, Full Blast Creative will review your website infrastructure and assess your Technical SEO including (but not limited to):
- Domain and Hosting
- Your URL Structures
- Your Website Navigation
- 404 Pages and Link Errors
- Your Website Speed
- Your Mobile Accessibility
- The Security of Your Site (SSL and HTTPS)
- Your Google WebMaster,
- Analytics, Google My Business
- Profile and Google Search
- Console Set Up.
Off Page SEO
This includes links from social media, other blogs and websites, press links and online resources (such as PDFs) that point back to your website.
Scanning your site to determine what you have for backlinks, along with the quality of these links is especially important and a part of the SEO Audit Full Blast Creative runs. Through this audit we can gain understanding of how shareable your content has been and whether or not any low-quality sites have linked to it as well. Where government and educational websites are ranked highly and hold a higher domain authority, websites linking to your site loaded with malware, adult content or duplicate content may have a negative impact on your SEO.
Search engines also look at your company social media profiles including LinkedIn, Facebook and Instagram presence as well as your ratings and reviews from major review engines such as Google My Business, Facebook Reviews, Trip Advisor and Yelp.
Get Found Online with a Powerful Calgary SEO Company
You can rely on our team to write and design key content, or review your written content to optimize it for the web. Once we have your copy perfected, we can help publish and format it for your website, ensuring the URL, tags and titles, image sizes and more are optimized accurately for your SEO needs.
Ready to increase your website traffic with one of Calgary’s top rated SEO agencies?
Recent Case Studies
Ace Turf
- Increased Brand Visibility
- Traffic Growth
- Local Market Authority
- User Experience Improvement
Navigator Petroleum Consulting
- Increase Organic Traffic
- Indexed Pages Doubled
- Keyword Rankings Rose
Okane Consultants
- Website traffic increased by 162%, growing from 8.4K to 22K users.
- Organic traffic grew by 141%, climbing from 8.3K to 20K.
