What is a cold email?
1. Create a Captivating Subject Line
This is also the time to introduce your brand and what you do. Remember to keep it brief but also give enough information to pique the reader’s interest.
- Want to scale up your ROI with Full Blast Creative?
- Full Blast Creative’s foolproof strategy to landing that sale
Mention your brand’s name, what you do and most importantly, what is in it for the reader. Keep them interested through your value proposition. How can you help them solve a problem they have?
2. Introduction and The Problem We Solve
3. Highlight Impressive Facts About Your Company
Facts & Figures
4. Make it Personal
5. Call to Action to Discuss
The key to mastering the cold email is keeping it short, to the point and personalized. No one wants to read a mountain of text. However, if you draw them in using your value proposition, highlight something they are proud of (like a new launch, a presentation they did, or something they are working on etc.) and demonstrate how you can solve their pain points, you will capture their attention and gain their trust.
Note: Depending where you are in the world cold emails might not always be legal. For example, Canadians are protected under the CASL (Canada's Anti-Spam Legislation), but in the USA cold emails are allowed as long as you follow CAN-SPAM guidelines.