ABES College

ABES College is a leading provider of health care training and certification in Calgary. Throughout over 20 years of operation, the institution has grown by offering quality programs to candidates that place them in careers on the frontlines of healthcare, and into the best health care facilities in the province.
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Project Scope

  • Web Build
  • Paid Media Strategy
  • Organic Social
  • Email Marketing
  • Creative Content
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Industry

abes homepage

The Opportunity

When ABES reached out to Full Blast Creative seeking to optimize their online presence, we thought it best to apply a comprehensive approach to each marketing channel to improve the volume of student registrations and increase the impression share ABES receives in a highly competitive market.
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Our Solutions

Starting with a complete web rebuild and simultaneous takeover of organic social and email marketing, FBC got the ball rolling on a better platform for ABES to communicate to, and learn from their potential students.
Full Blast Creative, Abes Web Design

Web design & development

ABES now has a mobile responsive, search-friendly website that scores highly for its technical SEO and accurately conveys the ABES brand.

    Sponsored social and display ads

    Using a strategic mix of paid search and paid social ads, FBC drives the lead generation results for ABES College.
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      The Results

      ABES College secured their highest volume of registrants on record. The college has since been able to expand their course offerings.
      abes make a difference
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      abes community support worker
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      Our Work So Far

      In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.
      FBC has a smart and energetic team and working with them has elevated the value and perception of my brand across all our channels - web, social and search.
      I’m happy to recommend them. Carter is the brand manager I work with and he took the time to learn about our brand and our values so that it feels like we have an in-house team creating our content and messaging. I really appreciate the attention to detail that they’ve brought to all of the projects we’ve completed. Communication is huge for me and I’m very satisfied with the platform we use for managing and discussing projects and the quality of the ideas they produce.
      - John Greenhow
      Director of Marketing & Admissions
      abes john greenhow
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