Simply Counselling

Simply Counselling is a private Calgary Psychology & Counselling Services centre. It is a professional and welcoming practice that ensures finding support is precisely how it should be - simple. Simply Counselling offers a wide range of counselling and therapy services, including Individuals, Couples & Families, Groups, Occupational Therapy, Indigenous Populations, and Simply Support Sessions.
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Project Scope

  • Website redesign and optimization
  • Draw in new business through search engine advertising
  • Video production for use on the website
  • Video production for use in the facility waiting room
  • Business card design
  • Photoshoot with the Simply Counselling Team
  • Email marketing - Template design and deployment of campaigns
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Industry

  • Health Care
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The Opportunity

Simply Counselling approached Full Blast Creative with the intent to improve their online presence and optimize their entire marketing strategy.
Simply Counselling was in need of a user-friendly website and updated creatives that better represent the Simply Counselling brand and its values. The individuals on the Simply Counselling team are professionals in the health care industry, so they felt as though the website should be a better reflection of this. Our client Simply Counselling was also in need of updated brand assets, such as business cards and video footage to be featured in the facility waiting room, as well as help with paid media in the form of Google and Facebook advertising.
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Our Solutions

After meeting with our client at Simply Counselling to gain a thorough understanding of what was needed, our team started on site map planning and website design mockups.
The Full Blast Creative design team has kept the website ‘simple’ to go along with the brand and to create a user-friendly experience. Full Blast Creative put together a cohesive look to the website and populated each page with and optimized content provided by the Simply Counselling team. FBC also integrated an easy-to-use online booking system for their patients.
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475 Online Bookings

    4.63K Clicks

    2850 unique quality clicks

      Following the web build, Full Blast Creative scheduled a video shoot in the Simply Counselling office to showcase their team at work and emphasize the Simply Counselling brand voice.

      These videos and photos now play in the Simply Counselling waiting room, as well as on the website. Additionally, Full Blast Creative designed business cards for the Simply Counselling team that included the updated branding used on their website.

      With their new branding solidified, FBC’s paid search team launched a paid media strategy with the goal of drawing in new business. Our team continues to monitor the Simply Counselling ad accounts and optimize both the copy, targeting and creatives to maintain the 10.5% conversion rate that has consistently been hit since the start of Full Blast’s work with Simply Counselling in 2021.

      The Results

      From the start of Full Blast Creative’s work with Simply Counselling in September 2021, we have netted impressive results. Here are some of the highlights from the digital marketing efforts to date.
      • 10.5% Conversion rate (Booked appointments)
      • 12% CTR
      • Average time of 186 seconds spent on site
      • 4.63K Clicks
      • 475 Online Bookings
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      The Simply Counselling team has been an amazing team to collaborate with.

      We are happy to have provided Simply Counselling with a new, highly functional website complete with an improved design and fresh photo and video assets that showcase exactly who Simply Counselling is. We continue our work with Simply Counselling by regularly posting high-resolution, branded graphics on their social media platforms to add to their online brand image. To date, we also keep up regular Google Ad account maintenance, and email marketing. Our team at Full Blast Creative also continues to optimize their website SEO efforts and online booking system so we can be sure they keep growing in their online presence.

      The entire Full Blast Creative team looks forward to many more opportunities to come with Simply Counselling and are proud to have contributed to bringing awareness to mental health resources available in Calgary.

      Our Work So Far

      In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.
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      They’re well informed about the digital media space and are knowledgeable on various social media tools. They’re creative, innovative, and outside-the-box thinkers.
      They’re also very easy to work with. Their management team is friendly and client-focused. They always keep the best interests of the client in mind. They’re quick to respond if we have an issue or request, even if it’s not part of the project. We’ve made a lot of changes to our scope, but Full Blast Creative has been very good at pivoting and making sure that we stay within the budget and time.
      - Mary
      CASE - Supported Employment
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      Full Blast Creative has been instrumental in the growth of my business in the very short span of two months.
      I was not sure what to expect and they have far exceeded my expectations. Using Google Search campaigns, they helped my website receive a substantial increase in traffic and conversions while working within our budget. They take away any worry or concern about how to grow your business. Within the first month, they were able to bring down my cost per acquisition by 25%, and new client requests are coming in higher than ever before. They have a team of professionals that have brilliant ideas, amazing skills sets and an abundance of knowledge. If you are looking for support for your business and are not sure where to start, I would highly recommend the services from Full Blast.
      - Jenna Fortinski
      Owner
      abes john greenhow