Simply Counselling
Project Scope
- Website redesign and optimization
- Draw in new business through search engine advertising
- Video production for use on the website
- Video production for use in the facility waiting room
- Business card design
- Photoshoot with the Simply Counselling Team
- Email marketing - Template design and deployment of campaigns
Industry
- Health Care
The Opportunity
Our Solutions
Following the web build, Full Blast Creative scheduled a video shoot in the Simply Counselling office to showcase their team at work and emphasize the Simply Counselling brand voice.
These videos and photos now play in the Simply Counselling waiting room, as well as on the website. Additionally, Full Blast Creative designed business cards for the Simply Counselling team that included the updated branding used on their website.
With their new branding solidified, FBC’s paid search team launched a paid media strategy with the goal of drawing in new business. Our team continues to monitor the Simply Counselling ad accounts and optimize both the copy, targeting and creatives to maintain the 10.5% conversion rate that has consistently been hit since the start of Full Blast’s work with Simply Counselling in 2021.
The Results
- 10.5% Conversion rate (Booked appointments)
- 12% CTR
- Average time of 186 seconds spent on site
- 4.63K Clicks
- 475 Online Bookings
The Simply Counselling team has been an amazing team to collaborate with.
We are happy to have provided Simply Counselling with a new, highly functional website complete with an improved design and fresh photo and video assets that showcase exactly who Simply Counselling is. We continue our work with Simply Counselling by regularly posting high-resolution, branded graphics on their social media platforms to add to their online brand image. To date, we also keep up regular Google Ad account maintenance, and email marketing. Our team at Full Blast Creative also continues to optimize their website SEO efforts and online booking system so we can be sure they keep growing in their online presence.
The entire Full Blast Creative team looks forward to many more opportunities to come with Simply Counselling and are proud to have contributed to bringing awareness to mental health resources available in Calgary.
Full Blast Creative has been instrumental in the growth of my business in the very short span of two months.I was not sure what to expect and they have far exceeded my expectations. Using Google Search campaigns, they helped my website receive a substantial increase in traffic and conversions while working within our budget. They take away any worry or concern about how to grow your business. Within the first month, they were able to bring down my cost per acquisition by 25%, and new client requests are coming in higher than ever before. They have a team of professionals that have brilliant ideas, amazing skills sets and an abundance of knowledge. If you are looking for support for your business and are not sure where to start, I would highly recommend the services from Full Blast.