MotionHeal

MotionHeal Physiotherapy & Massage is a Calgary-based clinic offering personalized care to help people recover, move better, and feel their best. Their team takes the time to understand each patient’s health history, lifestyle, and recovery goals, creating practical treatment plans tailored to their needs. With services including physiotherapy, massage therapy, chiropractic care, acupuncture, and reflexology, MotionHeal supports patients through every step of the healing process and empowers them to stay active in their recovery.

MotionHeal Logo

Project Scope

  • Industry Research & Strategy

  • Branding

  • Website Development

  • Graphic Design

  • SEO

  • Content Management

  • Google Ads

  • Grand Opening Marketing

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Industry

  • Health Care
MotionHeal Website

The Opportunity

MotionHeal approached Full Blast Creative with a vision but no existing digital presence, brand identity, or marketing strategy. This provided a unique opportunity to build the brand from the ground up and introduce MotionHeal to Calgary’s health and wellness community.

MotionHeal Reception Desk

Our Solutions

Our team worked with MotionHeal to build a brand foundation that would build credibility, attract new patients, and support the clinic’s long-term goals.

The design team created a comprehensive brand identity centered around MotionHeal’s focus on movement-based care. This included a custom logo, colour palette, brand typography, and the tagline “Move To Heal, Heal To Move.” In the secondary logo, the letters from the tagline are arranged in a circular layout that mirrors a clock face. This symbolizes the continuous nature of healing and the importance of consistent movement during recovery.

With branding in place, our development team designed a clean, user-friendly website on WordPress. The site included online booking capabilities and was fully optimized for search engines to boost visibility and attract local traffic. The design reflected MotionHeal’s commitment to patient-centered care and made it easy for visitors to engage with services and to take action.

Full Blast Creative launched MotionHeal’s Facebook and Instagram profiles, developed branded social media templates, and created initial content to introduce the clinic and highlight core services. These were used to help generate early awareness.

To spread awareness of the MotionHeal brand, we produced business cards, brochures, roll-up banners, storefront, in-clinic, and pylon signage. Each component was designed to align with the new brand and build awareness within the community.

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          Following the website launch, Full Blast Creative worked closely with MotionHeal on marketing strategy and campaign planning to support a successful grand opening.

          After the website launch, we continued to support MotionHeal with marketing strategy and campaign development. This included planning for Google Ads, coordinating additional print materials, and helping to shape a launch plan for the grand opening. These efforts allowed the MotionHeal team to stay focused on delivering patient care while we supported the clinic’s visibility and growth.

          The Results

          Full Blast Creative began working with MotionHeal in January 2025. Since then, the clinic has achieved measurable results across digital platforms. Highlights include:

          • 50% increase in reach on Instagram and Facebook during the first month

          • 1 minute and 38 seconds average session duration on website

          • SEO score of 92/100

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          MotionHeal slogan social post

          Collaborating with MotionHeal has been a meaningful and rewarding experience.

          From the start, Arash and Maddie’s involvement made the creative process efficient and enjoyable. We are proud to continue supporting MotionHeal through strategic planning for upcoming Google Ads and SEO initiatives. As the clinic continues to grow, we look forward to being part of their ongoing success and helping them reach more Calgarians in search of evidence-based, movement-centered care.

          Our Work So Far

          In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.
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          They’re well informed about the digital media space and are knowledgeable on various social media tools. They’re creative, innovative, and outside-the-box thinkers.
          They’re also very easy to work with. Their management team is friendly and client-focused. They always keep the best interests of the client in mind. They’re quick to respond if we have an issue or request, even if it’s not part of the project. We’ve made a lot of changes to our scope, but Full Blast Creative has been very good at pivoting and making sure that we stay within the budget and time.
          - Mary
          CASE - Supported Employment
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          "Full Blast Creative is hands down the best when it comes to web design and marketing!"

          From the very first conversation, their entire team was professional, responsive, and genuinely invested in delivering amazing results. They went above and beyond to meet our needs, making sure everything turned out even better than we imagined.

          Huge shoutout to Hanna Dubas, our account manager, who was absolutely fantastic throughout the whole process. She’s incredibly patient, detail-oriented, and somehow always manages to take things to the next level. Every task was completed with precision and creativity, making the entire experience smooth and stress-free.

          And of course, Michael Wynn is the driving force behind it all. His expertise, strategic mindset, and leadership make working with Full Blast Creative a truly seamless experience. You just know you’re in good hands with him and his team.

          If you're looking for a marketing team that actually cares about your success and delivers top-notch results, Full Blast Creative is the one. Highly recommended!

          - Arash Roozdar

          Owner

          "Full Blast Creative did an outstanding job with our marketing and website development."

          A big thank you to Hanna, Michael, and the entire team for their professionalism, creativity, and hard work. They made the process smooth and delivered great results. Highly recommend!

          - Maddie Monzari Mofrad

          Owner

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