Essential Aspect of your Marketing Strategy
A competitive analysis evaluates your competitors. This process looks at their strengths, their weaknesses, their strategy and the general market they are operating in. Through competitive analysis, FBC scouts out the terrain that you’re doing business in then responds with a strategic marketing plan.
We now have the ability to learn more than we have ever known about the competition. By reviewing their content - from blogs, to social media, press releases and videos, we can evaluate the quality of their service, products and strategy then compare and contrast it against our own strategy for leverage.