Navigator Petroleum Consulting

Navigator Petroleum Consulting is a Calgary-based leader in oil and gas consulting, offering comprehensive technical expertise and advisory services for upstream, midstream, and downstream operations. Their team supports clients with everything from asset evaluations and engineering to project management and regulatory compliance, helping energy companies navigate complex industry challenges and achieve their business goals.

Project Scope

Website Development

Website Management and Maintenance

Search Engine Optimization (SEO)

Content Strategy & Copywriting

Industry

Oil and Gas Consulting

The Opportunity

Navigator Petroleum Consulting initially partnered with Full Blast Creative to establish a modern, informative, and professional web presence that would showcase their extensive consulting capabilities and drive new business inquiries. As the energy sector became increasingly competitive, it became clear that a strong digital foundation needed to be supported by an ongoing, data-driven SEO strategy to boost organic search visibility and attract high-quality leads.

Our Solutions

Phase 1: Website Design & Build

Full Blast Creative collaborated closely with Navigator Petroleum to design a sleek, user-friendly WordPress website that reflects their brand authority and technical excellence. The site features clear navigation and client-focused messaging, making it easy for prospects to learn about Navigator’s expertise and request consultations.

Phase 2: SEO Growth Strategy

With the website successfully launched, our team shifted focus to growing organic traffic through a robust SEO program. Key actions include:

Conducting in-depth keyword research to target industry-specific search terms.
Creating core service pages and blog content for search engines and user intent.
Implementing technical SEO improvements, including site speed, mobile optimization, and structured data.
Creating and updating valuable blog posts, thought leadership articles, and landing pages to support industry authority and improve rankings.
Regular performance tracking and ongoing refinements based on analytics.

The number of organic pages indexed by Google have more than doubled

100% of keywords targeted are ranking in the top 10 position.

Over 1,600 Users In Under 1 Month

Continual Growth in User Activity Within the First Month of Launching

The Conclusion

Only 1 out of 9 tracked keywords ranked in the top 10 search positions before Full Blast Creative’s SEO efforts. Currently, 100% of targeted keywords (9 out of 9) now rank on the first page of Google (top 10 positions).

809% increase in the number of keywords on the first page.

Since launching our SEO strategy, the number of organic pages indexed by Google has more than doubled, and organic website traffic has consistently climbed.

Full Blast Creative continues to partner with Navigator Petroleum, supporting their growth with ongoing SEO enhancements, strategic content, and web maintenance to ensure Navigator remains a top choice for oil and gas consulting services.

As we look to the future, our strategy centers on proactive SEO monitoring, ongoing site health checks, and identifying new opportunities for continued growth. We remain committed to refining our content and technical optimization to keep organic traffic strong, currently one of our top acquisition channels and a testament to our efforts so far. Looking ahead, we’ll also explore emerging trends and AI-driven search features to ensure our website stays visible and competitive as the digital landscape evolves.

Visit the Website

View Site

Our Work So Far

In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.

They’re well informed about the digital media space and are knowledgeable on various social media tools. They’re creative, innovative, and outside-the-box thinkers.
They’re also very easy to work with. Their management team is friendly and client-focused. They always keep the best interests of the client in mind. They’re quick to respond if we have an issue or request, even if it’s not part of the project. We’ve made a lot of changes to our scope, but Full Blast Creative has been very good at pivoting and making sure that we stay within the budget and time.