How we can help
Generate More Leads
We understand the importance of generating high-quality leads for your business.
Lead generation is one of the most important aspects of most businesses, yet it is oftentimes one of the most difficult and poorly-executed facets in a company.
Many business owners feel lost when it comes to increasing the number of leads they get. You may feel like you have exhausted all of your options - but that’s where we come in!
At Full Blast Creative, we have over 20 years of experience in marketing and lead generation and know exactly how to effectively move customers from exploration of options to advocates of your business. Our creative strategies for lead generation are cutting edge and have proven time and again to get results. Our goal is to turn traffic into leads, leads into customers, and customers into a loyal following. Let us be your marketing partner and help you generate more leads than ever before.
There are several channels you can use in order to drive leads to your business.
Full Blast Creative specializes in every one of these marketing disciplines and will strategically tailor your approach to lead generation according to the channels that will be most effective for your business goals. Among these are:
- Organic SEO (Search Engine Optimization)
- Social media paid ads
- Google Ads
- Organic social media
- Email marketing
- Landing pages
The Buyer ‘Funnel’
The buyer journey typically consists of four stages - exploration, decision making, purchase, and advocacy.
Each stage must be marketed to in its own way and specifically tailoring your messaging and approach for where your potential customers are at in this journey will not just help generate leads, but will ensure that you are generating high-quality leads that convert.
The first stage is exploration. In this stage, buyers are actively exploring their options on the market. Creating brand awareness is key in this stage of the customer journey as it enforces your company’s credibility in the industry, as well as brings your name to mind when a person is considering options. You can’t buy from a business you have never heard of, so it’s important that people know who you are and what you do. In this stage, we take time to conduct preliminary market research. We explore your target market’s demographics, geographic locations, buying behaviors, and psychographics. It is important to also research competitors and their market share to get a better understanding of what works and what does not work. This stage is crucial, as it allows for a streamlined approach to your marketing efforts and prevents the wasting of advertising spend on the wrong individuals.
The decision making stage is where lead generation occurs. Your potential customer now knows what options are out there and decides to potentially go to you for what they need. You have already established your branding and ensured that the right people know who you are and what you do. Now is the time to influence their consideration. Having the right landing pages with easy ways to get in touch with you will be important in this stage as we want to simplify the buyer’s journey to converting. Incentivizing your product or service, personalizing your messaging, and ensuring an easy user experience are what will be the “make or break” factors in lead generation.
Hooray! Your lead has decided that you are the best option for what they need and has now converted to a customer. In this stage, you want to capitalize on marketing investment using CRO (Conversion Rate Optimization), marketing automation, and remarketing to ensure that your lead converts and keeps coming back in the future.
In this stage, your lead has converted into a customer, and your customer has now become a loyal follower. Nurturing and following up with customers is what will open you up to another form of lead generation as these ones are what will give your business the ever so valuable “word of mouth” advocacy to others. Setting up a referral program, for example, is a good way to ensure customer satisfaction and loyalty, and will open your business up to another stream of organic leads.
3 Tips for Lead Generation
Personalize Your Messaging
Most business is conducted digitally nowadays as opposed to in-person, but the manner in which you communicate with different individuals remains the same. Imagine you are a small shop owner. You would of course speak differently to someone who simply walked into your store for the first time off the street than you would a long-time regular customer who comes in on a weekly basis. The same is true for digital marketing. You want to personalize your messaging depending on where a person is in their buyer journey. Your messaging must be different for those who conducted a Google search for the first time ever, than for those who have visited your websites several times, follow you on social media, and regularly makes purchases from you. At Full Blast Creative we have a skilled team of copywriters who specialize in effectively communicating your brand’s mission, ethos, and values in personalized ways for those who need to hear it. We have an excellent understanding of who needs to hear what, and when.
Have Relevant Landing Pages
It is difficult to generate leads if the page that you are sending those in the “exploration” phase to does not answer the questions they want to be answered. If you decide to run Google ads, ensuring that the page your ad sends people to answers their questions and gives them an excellent understanding of how you can help them will make these ones much more likely to fill out a lead form or contact you in another way. The last thing you want is for your page visitor to have to leave to go to another website because their questions were left unanswered. At Full Blast Creative, we can help you create relevant landing pages for your digital advertising and make sure that these pages are perfectly optimized for not only generating leads but converting them too.
Emphasize Your Values
Emphasizing what sets you apart from the competition is what will be the main driving factor in generating leads for your business. Your USP (Unique Selling Proposition) is what will make those in the exploration phase decide that they like what your business does differently from the others they have researched. At Full Blast Creative we have the skills to figure out what makes you unique, and effectively communicate that in creative ways and attention-grabbing messaging.
Why is Lead Generation Important for Your Business?
The answer is simple. Without leads, there are no sales, and with no sales, there is no revenue. Let us be your marketing partner and help you level-up your lead generation efforts. Give us a call today at (403) 608-2661 to get in touch with our team of experts. For even more useful information on how to generate leads, click here to check out Hubspot’s expert advice.
Let’s Increase Your Leads