Most business is conducted digitally nowadays as opposed to in-person, but the manner in which you communicate with different individuals remains the same. Imagine you are a small shop owner. You would of course speak differently to someone who simply walked into your store for the first time off the street than you would a long-time regular customer who comes in on a weekly basis. The same is true for digital marketing. You want to personalize your messaging depending on where a person is in their buyer journey. Your messaging must be different for those who conducted a Google search for the first time ever, than for those who have visited your websites several times, follow you on social media, and regularly makes purchases from you. At Full Blast Creative we have a skilled team of copywriters who specialize in effectively communicating your brand’s mission, ethos, and values in personalized ways for those who need to hear it. We have an excellent understanding of who needs to hear what, and when.

It is difficult to generate leads if the page that you are sending those in the “exploration” phase to does not answer the questions they want to be answered. If you decide to run Google ads, ensuring that the page your ad sends people to answers their questions and gives them an excellent understanding of how you can help them will make these ones much more likely to fill out a lead form or contact you in another way. The last thing you want is for your page visitor to have to leave to go to another website because their questions were left unanswered. At Full Blast Creative, we can help you create relevant landing pages for your digital advertising and make sure that these pages are perfectly optimized for not only generating leads but converting them too.

Emphasizing what sets you apart from the competition is what will be the main driving factor in generating leads for your business. Your USP (Unique Selling Proposition) is what will make those in the exploration phase decide that they like what your business does differently from the others they have researched. At Full Blast Creative we have the skills to figure out what makes you unique, and effectively communicate that in creative ways and attention-grabbing messaging.