What is Graphic Design?
Graphic design helps the public and your ideal target market to understand your products and services. It also helps your customers understand how they feel about your brand. Essentially, graphic design helps to capture attention and to establish trust. When graphic design is done well, it helps you to manage the perception of your consumer's interactions with your brand.
From how your customer feels, to whether or not your customer is compelled to engage your brand and ultimately to buy from you, their understanding of your business is influenced by what they see on your website, on your social media networks and by the presentation of your traditional print campaigns.