Importance of Email Marketing
As a company, you may wonder if email is still a relevant form of marketing; well, the answer is an overwhelming yes! 95% of online consumers use email while a staggering 91% of those consumers report checking their emails at least once a day.
Here are some reasons as to why your business should incorporate an email marketing strategy into your marketing plan:
Reach Your Customers in Real-Time
Most people check their emails a couple times a day, and email offers a direct line to your already established target market. Flyers and posters sent to mailboxes can take days to arrive. This takes up valuable time especially if your product or service is time-sensitive.
However, as more and more consumers use their mobile devices, emails can be delivered to recipients in a matter of seconds at home, in workplaces and even when they are out and about! This is incredibly useful for limited time special offers.
Customer Retention Equals Repeat Business
To receive promotional emails, customers have to subscribe to your company’s email list. This is highly beneficial as it highlights an already established target market you can directly contact. Email marketing is ideal for short-term and long-term marketing goals. It periodically reminds the consumer of the brand while creating a long-term trusting relationship with the customer. Staying in-touch with customers from the past helps drive new sales through word-of-mouth and repeat business.
Through continually marketing to your already established client base your business will save on acquisition costs while remaining front of mind when your customer looks to repurchase a similar product or service.
Brand Recognition and Awareness
As mentioned in the ‘Customer Retention Equals Repeat Business’ section, email marketing helps remind customers about your brand, in-turn increasing awareness and recognition. Simply seeing your business name or branding gives you a competitive edge. Email marketing also creates value as it is interactive.
Customers are able to click on links that direct them to your website, watch videos, share content and provide feedback through your company’s ‘contact us’ section. This allows customers time to become familiar with your brand and save your email for a future purchase.
With email marketing you can reach your audience in real-time, stretch your marketing budget, increase retention and brand recognition, raise awareness and create excitement for your brand.
How To Build &
Grow Your Email List