Summerset Festival
Located in British Columbia, Summerset Festival is an annual three-day outdoor music and arts festival that showcases local BC musicians. The event is accompanied by an array of mouth-watering foods, beverages and breathtaking scenic views of the local landscape. The event is held in two locations, Fort Langley and Penticton.
Project Scope
- Website Development
- Graphic Design
- Email Marketing
- Paid Media Strategy
- Organic Social Media
- Branding
- Website Design
Visit The Site
Industry
- Entertainment - Music Festival and Events
The Opportunity
Summerset Festival approached Full Blast Creative for their expertise in digital marketing. Our team created branding solutions to cater to Summerset Festival’s target audience. The team worked hand-in-hand with Summerset Festival to create a strategic plan to remarket to former event-goers while also building awareness and expanding on the event’s online presence.
Our Solutions
The Full Blast Creative team revamped Summerset Festival’s website to give it a fresh new look while simultaneously creating awareness for the event using a variety of paid and organic social media strategies.
Our team implemented email marketing to recapture and remarket to event-goers. By implementing Early-Bird pricing and coupon codes it gave customers incentives to purchase which increased ticket sales.
Email Marketing
Built an email list of nearly 4400 prospective concert attendees in the Langley and Penticton communities from scratch.
Social Media Advertising
Sold more than 2000 tickets specifically through paid media channels.
The Results
Full Blast Creative continues to support Summerset Festival by consistently updating their website and graphic designs. Within one year Summerset Festival has seen over 12,000 page views and over 4,500 new users visiting their site.
