Introduction
Full Blast Creative’s Search Optimization Experts implemented an SEO strategy aimed at improving select keyword rankings and overall local visibility.
This case study explores the results of these efforts, focusing on specific keyword performance and the overall impact on Ace Turf's digital footprint.
Overall Impact
- Increased Brand VisibilityEnhanced presence in search results through higher rankings and multiple SERP features.
Significant Lead Acquisition
Significant increases in organic leads, particularly for newly optimized keywords.
- Local Market Authority
Strong performance in local search results, establishing Ace Turf as a key player in the Alberta market.
- User Experience Improvement
Better engagement through comprehensive SERP features including sitelinks and image packs.
Visit The Site
Industry
- Landscaping
Keyword Performance Analysis
Keyword:
Ace Turf
Volume
70 searches/month
SERP Features
Sitelinks, People Also Ask, Thumbnail, Image pack, Knowledge Panel
Organic Traffic
Maintained at 38 visits/month
Ranking Position
Stable at 1
Benefits
- Brand Authority: Consistently ranks first, reinforcing brand authority.
- Enhanced Visibility: Appears in multiple SERP features, increasing trust and engagement.
- Consistent Traffic: Reliable source of traffic, indicating strong brand recognition.
Keyword:
Astroturf Calgary
Volume
60 searches/month
SERP Features
Thumbnail, People also ask, Local pack, Image pack
Organic Traffic
Maintained at 16 visits/month
Ranking Position
Stable at 1
Benefits
- Local Dominance: Top ranking solidifies presence in the Calgary market.
- Visual Engagement: Features like image packs draw attention and increase click-through rates.
- Local Customer Attraction: Appearing in local packs boosts relevance for local searches.
Keyword:
Artificial Turf Installations
Volume
50 searches/month
SERP Features
People also ask, Local pack, Image pack
Organic Traffic
Increased from 0 to 27 visits/month
Ranking Position
From 66 to 1
Benefits
- Significant Ranking Improvement: Demonstrates successful SEO optimizations by the Full Blast Creative team.
- Traffic Growth: Increased visibility has driven new qualified traffic to the site.
- Lead Generation: The higher ranking in SERP features has lead to a 4X in conversions driven through organic search.
Keyword:
Artificial Turf Calgary
Volume
150 searches/month
SERP Features
Local pack, Thumbnail, People also ask
Organic Traffic
Maintained at 47 visits/month
Ranking Position
Stable at 2
Benefits
- High Visibility: Second position ensures continuous exposure as we work towards position one results.
- Local Pack Advantage: Appearing in local packs enhances local search relevance.
- User Interaction: Thumbnails and other features boost engagement.
Keyword:
Fake Grass Calgary
Volume
100 searches/month
SERP Features
Local pack, Thumbnail, Shopping results, Image pack
Organic Traffic
Increase from 11 to 37 visits/month
Ranking Position
Stable at 2
Benefits
- Sustained Performance: Consistent ranking and traffic.
- SERP Feature Diversity: Presence in shopping results and image packs attracts more users.
- Market Interest: Maintains strong interest and visibility in the market.
Keyword:
Synthetic Grass Calgary
Volume
80 searches/month
SERP Features
Local pack, People also ask, Image pack
Organic Traffic
Increased from 14 to 24 visits/month
Ranking Position
From 6 to 2
Benefits
- Improved Ranking: Significant climb in rankings, increasing visibility.
- Traffic Growth: Organic traffic increase demonstrates effective SEO optimizations.
- Local Engagement: High local relevance through local packs.
Keyword:
Turf Installation Calgary
Volume
60 searches/month
SERP Features
Local pack, Image pack, People also ask
Organic Traffic
Increased from 12 to 19 visits/month
Ranking Position
From 9 to 3
Benefits
- Ranking Improvement: Positive movement in search rankings.
- Traffic Boost: Increase in visits highlights growth in interest.
- Local Visibility: Enhanced engagement through local search results.
Keyword:
Fake Grass Installation
Volume
70 searches/month
SERP Features
People also ask, Local pack, Image pack
Organic Traffic
Maintained at 15 visits/month
Ranking Position
Stable at 3
Benefits
- Stable Performance: Consistent traffic and ranking.
- User Engagement: High engagement through various SERP features.
- Visibility: Strong presence in local search results.
Keyword:
Backyard Turf Calgary
Volume
60 searches/month
SERP Features
Sitelinks, People Also Ask, Thumbnail, Image pack, Knowledge Panel
Organic Traffic
Maintained at 38 visits/month
Ranking Position
Stable at 1
Benefits
- Brand Authority: Consistently ranks first, reinforcing brand authority.
- Enhanced Visibility: Appears in multiple SERP features, increasing trust and engagement.
- Consistent Traffic: Reliable source of traffic, indicating strong brand recognition.
Keyword:
Artificial Lawn Calgary
Volume
90 searches/month
SERP Features
Local pack, People also ask, Image pack
Organic Traffic
Increased from 17 to 20 visits/month
Ranking Position
From 6 to 3
Benefits
- Ranking Improvement: Significant climb in search rankings.
- Traffic Growth: Increase in organic visits demonstrates effective SEO optimiztions.
- Local Engagement: High relevance through local search results.
Get Started On Your SEO Strategy with Full Blast Creative
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