MacLeod Trail Plastic Surgery

MacLeod Trail Plastic Surgery is a fully accredited onsite surgical facility that serves patients living in Calgary, Edmonton and throughout Alberta. They specialize in breast, face, and body surgeries and offer nonsurgical procedures like Botox, JUVÉDERM® and CoolSculpting.
macleod trail plastic surgery

Project Scope

  • Website Development and Management
  • Graphic Design and Photo Production
  • Copy Writing and Content Creation
  • eCommerce
  • Company Branding
  • Social Media Marketing
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Industry

  • Plastic Surgery
macleod trail plastic surgery homepage

The Opportunity

MacLeod Trail Plastic Surgery reached out to Full Blast Creative to redesign their website and to integrate an e-commerce shop for their suite of beauty and skincare products. Following the website build, Macleod Trail Plastic Surgery continues to engage FBC for their sponsored search and SEO needs.
macleod trail plastic surgery clinic
macleod trail plastic surgery mobile and desktop

Our Solutions

The FBC Paid Media team manages the comprehensive Google Ads campaign management for MacLeod Trail Plastic Surgery.
Following the launch of the new site, we saw an immediate decrease in bounce rates, more than double the engagement with average time on site nearing 4 minutes and tripled the form and phone call conversions while remaining within the same paid media ad spend. In addition to our paid media efforts, the FBC team continues to improve MTPS’ organic SEO positions through monthly blog content, review management and ensuring a strong technical foundation on the website matching Google’s evolving best practices.
macleod trail plastic surgery

Over 450,000 page views within a year

    68,000 new users visiting the site

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      The Results

      Full Blast Creative continues to improve Macleod Trail Plastic Surgery’s SEO scores through monthly blog posts.
      The team updates the website periodically to ensure customers have the most up-to-date information about the brand. Full Blast Creative fine-tunes the site so customers can easily navigate and find the necessary information they seek. Within a year, Macleod Trail Plastic Surgery’s website has seen over 70,000 users with over 68,000 new users visiting the website. This has accumulated to almost half a million page views.
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      Our Work So Far

      In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.
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      They’re well informed about the digital media space and are knowledgeable on various social media tools. They’re creative, innovative, and outside-the-box thinkers.
      They’re also very easy to work with. Their management team is friendly and client-focused. They always keep the best interests of the client in mind. They’re quick to respond if we have an issue or request, even if it’s not part of the project. We’ve made a lot of changes to our scope, but Full Blast Creative has been very good at pivoting and making sure that we stay within the budget and time.
      - Mary
      CASE - Supported Employment
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