Dedicated Roofing

Dedicated Roofing and Exteriors is a Calgary-based roofing company that specializes in roof repairs, roof inspections and roof replacements for both residential and commercial properties. They have over 10 years of roofing experience and are fully licenced and insured. Dedicated Roofing also offers additional exterior housing services. They provide qualified eavestrough and siding installations and operate in Calgary, Chestermere and Airdrie.

Project Scope

Website Development

Social Media Marketing

SEO

Graphic Design

Email Marketing

Google Ads

Website Maintenance

Visit The Site

Industry

Construction

The Opportunity

Dedicated Roofing and Exteriors reached out to Full Blast Creative to improve website traffic and increase leads. The goal was to raise awareness, create value and bring in more sales. We thought modernizing the site would help attract and retain customer attention.

Our Solutions

Our team revamped their entire website making it more user-friendly and created various campaigns to increase traffic and sales.

The Development Team created a standout website that was easy to navigate and highlighted Dedicated Roofing’s most sought-after services. The site’s focus was to help customers easily find a solution to their roofing problem while educating them on why they should schedule a roof inspection, repair, replacement or alternative service.

Following the launch, our team created various Facebook ads, email campaigns and Google ads to showcase the company’s offerings and increase traffic to the site. A mixture of Facebook ads, and Google search and display ads were used to gather leads during the busier roofing season and remain top of mind during the winter months. Both aid in creating awareness for Dedicated Roofing. Email marketing was used to retarget former clients, it offered next purchase incentives in the form of a percentage off. This offer was extended to friends and family of previous customers to encourage word-of-mouth sales.

During the off-season, our team wanted to build authority and increase trust using Dedicated Roofing’s Google My Business profile. We designed QR code cards that linked to Dedicated Roofing’s Google review page. Once a service was completed, a member of the Dedicated team would leave a card and ask for a review.

Over 900,000 impressions on Google and Facebook in under a year

Over 4,300 unique link clicks

Website traffic increased by over 2,300%

The Results

The updated website has helped retain customer attention with its easy-to-navigate interface and its focus on roofing solutions.

When combined with our Google Ads and Facebook Ads, we have added additional traffic to the new site throughout the year. Our remarketing campaign focuses on word-of-mouth marketing and building trust and authority both online and in-person. Currently, their Google My Business page has a 4.9/5 rating with various positive reviews. Within the last few months, Dedicated Roofing’s ads have gathered over 900,000 impressions, had over 4,300 link clicks and website traffic has increased by over 2,300%.

Dedicated Roofing and Exteriors hired Full Blast Creative to help them promote their services in the summer months (Roofing Season).

Our team continues to collaborate with Dedicated Roofing throughout the year and into 2022.

It’s been a really good experience; I couldn’t have lucked out more.
Full Blast Creative delivered a unique website that has helped the company rank first on Google and maintain a steady stream of incoming calls. The team communicates seamlessly, meets deadlines, and remains open to change requests. Their creativity sets them apart, as does their great rapport.