Calgary Outdoor Swimming Pools Association

The Calgary Outdoor Swimming Pools Association (COSPA) manages eight outdoor swimming pools on behalf of the City of Calgary for use by Calgarians during the summer. The eight pools are Bowview, Forest Lawn, Highwood, Millican Ogden, Mount Pleasant, Silver Springs, South Calgary and Stanley Park.
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Project Scope

  • Website Development and Management
  • Email Marketing
  • Organic Social Media
  • Copywriting and Content Management
  • Graphic Design
  • Branding
  • Community Management

Industry

  • Recreation and Fitness
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The Opportunity

The Calgary Outdoor Swimming Pools Association (COSPA) approached Full Blast Creative to leverage their expertise in website design and development. The collaboration began with a comprehensive website overhaul, resulting in a visually appealing and user-friendly interface.
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Our Solutions

Full Blast Creative collaborated closely with the COSPA team to craft targeted marketing campaigns tailored to the Calgary market.
 The initiative commenced with the development of a new website and the implementation of an upgraded ticketing system, aimed at boosting booking numbers. The team then concentrated on driving traffic to the site by establishing a comprehensive brand identity that resonates within the community. Leveraging organic social media channels, they effectively generated interest and heightened awareness, while deploying email campaigns to engage and re-engage past pool goers. Additionally, the Full Blast Creative team strategically utilized the website to expand COSPA's subscriber base. Within the first two weeks of the site's launch, email subscriber numbers surged by an impressive 63%. Subsequently, paid advertisements were introduced to enhance visibility and specifically target key communities and demographics. By developing strategic campaigns, the FBC team successfully generated awareness, increased web traffic, fostered membership subscriptions, and promoted COSPA as a whole.

Over 43,000 Website Visitors Within the First Two Months of Site Launch

More Than 17,400 Online Registrations for 2023 Swim Programs Across Calgary

    Over 43,000 Website Visitors Within the First Two Months of Site Launch

    More Than 17,400 Online Registrations for 2023 Swim Programs Across Calgary

      The Conclusion

    • Over 23,500 customers in 2023
    • More than 2,000 visitors within the first week of launch
    • 30% Audience Increase on Social Media
      • Full Blast Creative remains a steadfast supporter of COSPA, consistently devising dynamic social media campaigns to amplify the brand's visibility and expand its reach. These efforts encompass both organic and paid social media advertisements.
      Additionally, the team has successfully implemented various email marketing campaigns to engage with customers, fostering loyalty and ensuring COSPA remains top-of-mind throughout the swimming season. Even during the fall and winter months, Full Blast Creative continues to provide support by using proven SEO practices to improve their site while generating new content so to increase ranking scores. The impact of their work is evident, as two months after the website's launch, COSPA witnessed a staggering 43,000 users and experienced remarkable user engagement, with an average engagement time of nearly 2 minutes. Currently, the Full Blast Creative team remains dedicated to crafting effective campaigns and supporting the Calgary Outdoor Swimming Pool Association in their endeavors.
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      Our Work So Far

      In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.
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      They’re well informed about the digital media space and are knowledgeable on various social media tools. They’re creative, innovative, and outside-the-box thinkers.
      They’re also very easy to work with. Their management team is friendly and client-focused. They always keep the best interests of the client in mind. They’re quick to respond if we have an issue or request, even if it’s not part of the project. We’ve made a lot of changes to our scope, but Full Blast Creative has been very good at pivoting and making sure that we stay within the budget and time.
      - Mary
      CASE - Supported Employment
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