Canadian Association for Supported Employment

The Canadian Association for Supported Employment (CASE) is a national association that aims to connect employers, communities and stakeholders to job seekers that experience disabilities. They facilitate opportunities for supported employment service providers to be more inclusive and promote equal opportunity for those experiencing a disability to have a fulfilling career.
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Project Scope

  • Company Branding
  • Website Development and Management
  • Email Marketing
  • Paid Media Strategy
  • Organic Social Media
  • Photo and Video Production
  • Copywriting and Content Management
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Industry

  • Employment Services
case homepage mockup

The Opportunity

The Canadian Association for Supported Employment reached out to Full Blast Creative for their expertise in marketing and branding. It started off with the development of a new website, branding and social media management. It branched out to individual projects with different scopes and targets.
CASE employment
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Our Solutions

Full Blast Creative worked hand-in-hand with the CASE team to develop marketing campaigns designed to target specific audiences.

This included designing different web pages, content writing, paid social media campaigns, video production, branding and marketing strategies.

Our team developed strategic campaigns that aimed to create awareness, increase traffic, drive membership subscriptions and promote CASE as a whole. It started off with the HR Inclusive policy toolkit where our team created a comprehensive guide for employers. The guide provided a framework with inclusive policies and procedures businesses can use to help integrate persons with disabilities into the workforce. This was followed by the Remote Work Guide, Mentorability Canada, and numerous other projects that helped guide employers and organizations to adopt a more inclusive approach when it came to hiring, guiding and seeking persons with disabilities into their workplaces.

CASE 17000 new websites

Over 17,000 new website visits in 6 months

    Over 370,266 Social Media Impressions in 8 months

    370266 social media impressions
      15 videos

      +15 Videos Created

        The Results

        Full Blast Creative continues to support CASE by creating dynamic social media campaigns to increase the brand’s awareness and reach.
        This is achieved through organic and paid Facebook ads, Linkedin Ads and Youtube videos. The team has implemented various email marketing campaigns to remarket to customers. This aids in customer loyalty and ensures CASE remains top-of-mind. In the first half of 2021, the Canadian Association for Supported Employment saw over 17,000 new users visiting the CASE website. The Full Blast Creative team continues to create stand-out web pages to entice visitors to become members of CASE.
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        Our Work So Far

        In support of FBC’s paid and organic marketing efforts, our internal team of Brand Managers Videographers and Graphic Designers have turned over multiple rounds of creative content including blog content, social graphics, edited video, and print design.
        They’re well informed about the digital media space and are knowledgeable on various social media tools. They’re creative, innovative, and outside-the-box thinkers.
        They’re also very easy to work with. Their management team is friendly and client-focused. They always keep the best interests of the client in mind. They’re quick to respond if we have an issue or request, even if it’s not part of the project. We’ve made a lot of changes to our scope, but Full Blast Creative has been very good at pivoting and making sure that we stay within the budget and time.
        - Mary
        CASE - Supported Employment
        CASE testimonial
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