In this stage, we look into target demographics, geographic reach, buying behaviors, and psychographics of your ideal target market. We also research competitors and their market share. Working with a marketing firm that understands the energy industry and economy is essential for ensuring your efforts are properly directed. It is so important to understand your target market with an industry as expansive and expensive as the energy sector.

Once we have conducted sufficient research, we use what we learned to start the process of creating a marketing “funnel”, to guide a client from an exploration of options to advocacy of your business.