Marketing
Email Marketing
Email marketing gets results.
Segmentation allows for the creation of tailored emails for specific customer profiles, ensuring that each message resonates with its intended audience.
Personalization takes this a step further, crafting email campaigns that connect on a deeper, more meaningful level with each reader.
Additionally, A/B or split testing enables the creation of different campaign variants to identify the most persuasive messages, designs, and creatives, ultimately optimizing the effectiveness of your email marketing efforts.
By focusing on their email subscribers, brands can up-sell, introduce new products and educate their customers helping to build a connection and inspire brand loyalty.
Email Marketing is a proven marketing method to keep your brand top of mind, and to stay connected with your customers before, during, and after the moment of purchase decision.
- Staying in touch with your customers without having to pay for impressions and reach.
- Connecting with your customers in a digital space they may visit multiple times per day.
- The ability to tell a more comprehensive story, which isn't limited by character or word counts.
- The ability to integrate photo, video and multi-media assets into your content, as well as backlinks to your website where you can provide additional information and resources.
email drip campaigns
Additional Benefits of Email Marketing
A secondary function of email marketing is contextual positioning. Your email campaigns can be set up and automated to coincide with holidays, promotions, and specific actions on your website such as reminding people about products they abandoned within your ecommerce cart.
A nice feature of email marketing is that you can also segment your lists. For example, you might create a subscriber list based on product category, age demographics, time of subscription, recent purchases and many other targeting options to make your email campaigns meaningful and relevant.
Ultimately, Calgary email marketing services strengthen the connection your customers have with your business, while encouraging them to take action when the time is right.
This helps to put prospective and repeat customers on a path to conversion by offering multiple messages that reinforce how you help or what you offer.
