Marketing
Content Marketing Calgary
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Calgary Content Marketing
Content marketing is a strategy where brands create and share valuable, relevant content to attract and engage their target audience. Instead of directly promoting your products or services, content marketing provides useful information to build trust and establish a connection with your potential customers. This helps increase your brand awareness, improve your online visibility, and supports sales by guiding your customers through the buying process.
Put simply, content marketing is the creation and distribution of high-quality, valuable marketing and communication materials created on behalf of your company to support or delight your customers.
Businesses that would like to increase their brand awareness, establish expertise in their field, or share valuable information in the sales process should consider content marketing as a viable tactic.
Common examples of content marketing assets include social media posts, blog articles, infographics, videos, newsletters, case studies and webinars.
Types of Content Marketing
Content marketing isn’t always easy. It requires planning, writing, filming, editing, design time and revisions to create your best work. However, once you’re finished, the benefit of creating high-quality content really pays off. Customers become aware of your business, they build trust, they may become subscribers and ultimately excellent advocates of your brand.
High quality content marketing also supports your SEO strategy. When you create great materials, other websites will link it to and the public will share it. An additional benefit of content marketing is that it can also reinforce your on-page SEO (search engine optimization) and off-site SEO strategies.
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