Knowledge Archive for Copywriting

Copywriting for Mobile

FBCJanuary 9, 2018Blog, Calgary Marketing, Copywriting, Mobile, Website Design & Development

Websites not optimized for mobile devices are more annoying than ever. Responsive design is key, but so is how you present your written content. Today’s marketing strategies need to account for the way written content is viewed on a variety of platforms and devices. People … Read More

Without Change You Have No Story

Crystal DeCnodderAugust 14, 2014Copywriting

If you can make change with a memo containing three bullet points, then by all means, do so. – Seth Godin I love this quote. I love it because I work in marketing. In marketing, we’re always trying to sell you change. Buy this product … Read More

2 Storytelling Secrets Every Brand Should Know

Crystal DeCnodderMay 27, 2014Calgary Marketing, Copywriting, Entrepreneurship

When we listen to or read a story that resonates with us, our bodies respond physically. The story guides our emotions whether we want it to or not. This article looks at understanding the important roles feelings and emotion play in branding and storytelling or in other words, your brand story.

InkPlot Drafts & Manages ReCork “Carbon Negative Footwear” Kickstarter Campaign

Crystal DeCnodderNovember 28, 2013Copywriting, Our Clients, So Sharable!, Social Media

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Case Study: Engineering Firm Hires Writer – Business Grows

Crystal DeCnodderAugust 31, 2013Copywriting

Hiring a professional writer improved profits for this Calgary based engineering firm: In an office teaming with engineers and geo-physicists, solid writing skills aren’t of much concern for most of the staff. Instead, attention is geared towards numbers, formulas and technical lingo that accompany both … Read More

There’s Probably Something Wrong with You. (A Journey to World Domination Summit).

Crystal DeCnodderJuly 11, 2013Blog, Conferences & Events, Copywriting

#WDS2013 Photo Credit to Mike Rohde @rohdesign #WDS2013 Photo Credit to Mike Rohde @rohdesign My sister loves to read self-help books. Over the years, she’s suggested I read them too. Especially if the words jive with her philosophies. When I was younger, I used to … Read More

Competition – The Opposite of Cooperation and Why Competition is Great For Business

Crystal DeCnodderJune 4, 2013Calgary Marketing, Copywriting, Entrepreneurship, Marketing

In business, the competition will bite you if you keep running. If you stand still, they will swallow you. This past Sunday, Full Blast Creative had the pleasure of attending the Digital Alberta Awards in Edmonton. We’d been nominated for an award, placed as a … Read More

Combine Guerrilla Marketing and Social Media for Brand Success!

Crystal DeCnodderApril 5, 2013Calgary Marketing, Copywriting, Marketing, Social Media

This past month, The Sweet Factory Candy Boutique in Calgary felt it was time to shake things up and looked to Full Blast Creative for ideas and strategy. After weighing the options, the team decided to go with a stunning eye-candy approach in the form … Read More

2012 National Philanthropy Day

Crystal DeCnodderOctober 29, 2012Blog, Calgary Community, Conferences & Events, Copywriting

The National Philanthropy Day campaign has been a fantastic and rewarding project to work on. If you haven’t had an opportunity to purchase your tickets to the festivities, you’d best get on it. With 1200 people in attendance at the BMO, hosted by Angela Knight … Read More

National Philanthropy Week

Crystal DeCnodderOctober 11, 2012Copywriting, Portfolio, Print Work

Working with the Association of Fundraising Professionals Calgary & Area Chapter, InkPlot helped publicize AFP’s National Philanthropy Week campaign. InkPlot was also contracted to write engaging speeches for the National Philanthropy executive board, luncheon program material and various other communications to increase the profile and … Read More