2 Storytelling Secrets Every Brand Should Know
When we listen to or read a story that resonates with us, our bodies respond physically. The story guides our emotions whether we want it to or not. This article looks at understanding the important roles feelings and emotion play in branding and storytelling or in other words, your brand story.
InkPlot Drafts & Manages ReCork “Carbon Negative Footwear” Kickstarter Campaign
Case Study: Engineering Firm Hires Writer – Business Grows
Hiring a professional writer improved profits for this Calgary based engineering firm: In an office teaming with engineers and geo-physicists, solid writing skills aren’t of much concern for most of the staff. Instead, attention is geared towards numbers, formulas and technical lingo that accompany both … Read More
2012 National Philanthropy Day
The National Philanthropy Day campaign has been a fantastic and rewarding project to work on. If you haven’t had an opportunity to purchase your tickets to the festivities, you’d best get on it. With 1200 people in attendance at the BMO, hosted by Angela Knight … Read More
National Philanthropy Week
Working with the Association of Fundraising Professionals Calgary & Area Chapter, InkPlot helped publicize AFP’s National Philanthropy Week campaign. InkPlot was also contracted to write engaging speeches for the National Philanthropy executive board, luncheon program material and various other communications to increase the profile and … Read More
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