About Canadian Cannabis Summit
Our first marketing hurdle was to design a brand, build awareness for the conference and establish attendee affinity to attend this new conference.
We also needed to incorporate our brand voice in each communication to potential sponsors and speakers, as well as to find ways to break down barriers and prior assumptions related to cannabis, and clarify that CCS was not another “bong show “or “hemp trade-show, but actually, a place for academics, professionals, and entrepreneurs to come and be educated. With these barriers in mind, we had to push our creativity to be both clear and informative in our initial branding.
We had a clear goal of who we wanted to reach and a clear message we wanted our audience to know. From there, it was about creating social media campaigns, newsletter mail-out campaigns, radio ads, and making sure we weren’t violating any marketing regulations around cannabis.
Our design team put their heads together and started producing amazing graphics that completely captured and demonstrated what CCS is. From there, they applied those concepts to; brochures, lanyards, posters, banners, swag bags, stickers, a website, and graphics to go along with social media and newsletter content.
World Class Speakers
Total Event Management
Event Marketing for a Regulated Industry
Secured a 8.2% Conversion Rate
This team was the most organic and natural element of the entire Summit. Everything from their attitude of tackling new challenges to their creative solutions fit together perfectly, aligning with the CCS goals. It is doubtful the Summit would have made it to the finish line without the amazing, hard-working team we have here at FBC.
With 2018 being the first year of the Cannabis Summit, FBC needed to build a foundation and create a new brand from scratch. This required great attention to detail, quality control, and creativity from the team here at FBC. We needed to find a venue, sponsors, speakers, an AV team, create marketing collateral and sell tickets. There were very few tasks that seemed straightforward, and as we closed in on the event, new tasks often popped up that were not originally accounted for. The team took every challenge in stride. With close to a full year of planning, on June 6th, 2018 we saw all the hard work fall into place as our team kicked off CCS.
With the goal to educate and inform attendees on the Cannabis industry, the 2018 summit was, by every definition, a success, and FBC has already begun planning for the 2019 Summit.