Facebook Advertising in 2015: Farewell Free Exposure, Hello Pay-to-Play

Facebook Advertising – Get in Front of Your Customers.

There are 700,000 – 800,000 active Facebook users in the Calgary region. How are you connecting with your customers?

If you own a Company Facebook Page or manage a Company Page as an admin, and haven’t leveraged Facebook Advertising, you are passing up a powerful opportunity to connect with and market to your ideal customer base.

Over the past year, you may have noticed that your traditional, organic posts aren’t getting the same attention they used to get from your fan base. In fact, you may have noticed a steady, predictable decline in overall engagement. This decline in brand reach is a result of Facebook’s new ‘Pay-for-Play’ approach – that is, companies and organizations seeking to connect with their full fan base or a larger, targeted audience will have to pay to get measurable results.


The good news is that Facebook Advertising is scalable. For as little as $5 dollars per day, you can increase your traffic and conversions opening up your brand to hundreds of potential customers. Ramp up your budget to $10 per day, and you can access thousands of users. Thousands of local customers who are on Facebook everyday.

Dedicating as little as $5 dollars a day to Facebook Advertising will expose your brand to hundreds of potential customers. Ramping up to $10 a day spend will open up your brand to thousands

Facebook Advertising empowers your company to connect with your ideal sales’  demographic based on a variety of marketing criteria including age range, city, province, country, language, gender, family, education, employers, job title, industry, interests and many, many more advanced targeting options.

By the way, If you’re wondering if there is an option to precisely target your ideal, niche customer? There likely is. Connect with Full Blast Creative and we can offer you a personalized targeting strategy. 

Facebook Page Likes Are Nice But Web Conversions Are Sweeter

Facebook Advertising Impressions

A campaign spend of $300 dollars over 30 days ($10 a day) netted our client more than 371,000 page impressions which rapidly increased product demand. Prior to the campaign, this client averaged less than 15 page impressions per day.

Once you’ve committed to Facebook Advertising, you’ll need to decide on the kind of ads you’d like to run. There are a range of ad products ranging from Event Promotions, to Like Campaigns and Website Redirects. Lots of companies tell us that they want more people to like their Facebook page; however, if you are working with a modest budget, don’t blow it on a Facebook Likes Campaign; rather, a smarter business decision is to direct your ads towards website conversions where you can send users to a landing page of your choice which features your product, services or the next action you’d like your customers to take.

Facebook Remarketing Pixels

If you’re concerned about sending your prospect away from Facebook with a Website Conversion campaign, don’t stress.  By leveraging Facebook Remarketing Pixels, you’ll have the opportunity to re-market to the very same users who visited your site the next time they return to Facebook. A Remarketing Pixel is a tiny chunk of code similar to Google Analytics.  We place this code on your website to track and gather the Facebook data of users visiting your website. Once we have collected a healthy audience base, we can then direct ads on Facebook to users who have already engaged with your content. These are warm marketing leads. I like to think of remarketing ads as a digital reminder of your brand for those who have interacted with your content in the past but didn’t convert on the first visit.

If you’d like to learn how Remarketing Pixels can amplify your marketing reach, let’s connect. Our team can help you make sense of these advanced Facebook marketing features.

crystal.decnodderAbout the Author: Crystal DeCnodder is a social media, digital marketing and public relations expert and is the principal at Full Blast Creative, a creative digital marketing agency in Calgary, Alberta. She has been an entrepreneur since 2011 and is co-founder of WingsnBeer.com.

About Us
Full Blast Creative is an award-winning, full service, Calgary marketing agency. We help brands excel in marketing and sales through web development, e-commerce solutions, social media management, SEO & SEM, email marketing, print design, and photo & video production.