What is a Social Media
To keep engagement pods covert, pods communicate behind the scenes or on alternate social media networks such as Instagram DMs, Telegram, WhatsApp, LinkedIn or Facebook. Sites like Lempod, and LeClap.club will help you notify your pod that you have recently posted and find relevant pods to your brand. With these groups, you can send a notification to other members and asking them to engage with your newly published post. Often you are required to engage the 20 most recent posts within the pod thread before you can leave a link for engagement on your own post.
Groups may have 15 - 1,000 members. Each member of the pod promises to regularly engage with each other's content. To get the most out of a pod, you can join a group that has similar interests and is a bit smaller. To continue to be a part of a pod, you need to keep up engaging with member's posts and follow group rules, or you will be removed from the group.
What Platforms Use Engagement Pods:
Should You Use an Engagement Pod to Increase Your Social Media Followers or Likes?
Does Full Blast Creative Recommend Using Social Media Engagement Pods?
Full Blast Creative does not see any real value in using these engagement pods as the majority of the engagement that is coming off your posts isn’t authentic to your brand. There are better ways that you can get your company name out, build brand loyalty and drive conversions. If you are on social media to only get thousands of likes then this is one way to do it, but if you are looking to properly build out content that drives real engagement that turns to conversions this is not a good approach for you.
Full Blast Creative has worked with companies in a variety of different industries who are looking to build meaningful engagement and connect with the right audience. Full Blast Creative sets up systems to ensure that ads are reaching the right audience and your advertising dollars are not wasted. When you run a paid social media campaign, both your paid engagement and organic engagement increase. This is because social media advertising ensures visibility and reach. More customers, outside of your immediately following, will see your content and have an opportunity to connect with your brand. Learn more about Full Blast Creative's strategy to increase your social media engagement.
Did this blog post resonate? Let us know if you have used an engagement pod for your brand, and what your experience was like. We would love to hear from you and keep the conversation going. Contact Full Blast Creative if you would like to discuss how to increase your social media presence and boost your business performance.