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Create Photo & Video Assets
The Importance of Great Photo and Video Assets
The world of marketing has become largely digital and likewise has become a highly visual industry. The creative assets you choose to represent your brand play a huge role in the performance of your marketing efforts as it showcases your company’s authenticity and brand “voice”.
The photos and videos that you choose for your social media campaigns, website, signs, and the like are able to communicate your brand voice and marketing messaging in a way that words are not able to. Making use of photos and videos that are high-resolution and professionally designed is sure to aid in setting a good impression for potential customers. Not only that but employing the help of professional marketing and design experts like Full Blast Creative will help you build a consistent brand identity and grab the attention of your audience in a way that is proven to get results!
Showcase Your Brand Identity With Great Photo and Video Assets
Ensuring these photo and video assets have a cohesive feel will help to better position your brand in front of the right people. You are communicating your brand story with each visual asset, so you want to make sure you are increasing your brand awareness and recall to your target market by giving them visuals that communicate your brand at just a glance. Additionally, visually interesting content tends to rank higher on social media platforms. Even more of a reason to ensure your photos and videos are the best they can be.
Creating unique, good-quality visual photo and video assets can prove difficult for many business owners. With over 20 years of industry experience, Full Blast Creative is well equipped to produce the best creatives and videos that are aligned with your branding.
Tips For Great Photo and Video Assets
- Make sure your camera lens is clean to ensure a clear picture.
- Make use of grid lines for symmetry and balance.
- Make use of the rule of thirds, blocking the shot in three sections for visual appeal.
- Don’t zoom in on a picture as that reduces quality. Instead, take a regular photo and crop it if needed.
- Play around with different perspectives to see what looks best.
- Use a tripod or steady surface for stability.