This year is anticipated to be the largest online shopping season we have ever seen, and although your brand might operate business to business, or provide a professional service, your digital marketing reach will be significantly impacted as you fight for impressions, clicks and conversions … Read More
Do Social Media Engagement Pods Provide Value to Your Business?
Have you recently heard of a business or influencer using an engagement pod to increase likes and comments on social posts? Have you wondered if this is something that your business should be looking into to? Here, we will break down everything there is to … Read More
How to Create: Appealing Instagram Stories that do the most for your brand
Instagram is a great free social platform to get your business messaging out to your audience. Although Instagram is a user friendly tool and posting can be done literally in seconds, there is more to the platform than one would initially expect; Users who curate … Read More
Ephemeral Content – The Hottest Topic in Social Media
If this is the first time you’ve heard the term “Ephemeral Content,” I can promise you it won’t be the last. Ephemeral Content is the hottest topic and trend in social media marketing right now. Ephemeral means short-lived, fleeting, or passing, and describes the nature … Read More
Advertising on Facebook – The Difference Between Posts & Sponsored Ads
If you’re new to your Facebook Company Page, you’ll want to explore some of the paid features once you’ve established a content history and a bit of a following so that you can track your analytics. While boosting posts is the most common ad feature, … Read More
Social Media – Continuing Education and Professional Development
Hey Folks, Even lazy Sundays can be productive. We spent the better part of the yesterday catching up on Facebook’s Studio Edge Pages and Ads courses, offered to social media and marketing agencies online. Quite a bit of the content was a refresher for us, … Read More
Our Big Announcement
This is probably the most important update I will have to share with you this year and the one I’m most excited about. In less than 72 hours, the team at Full Blast Creative will debut a new service and a new brand that we believe … Read More
Cut Your Facebook Advertising Costs in Half
Earlier this week, Facebook released their 2015 Q2 Results Report. Here are the stats we found notable: As predicted by the previous quarterly trends, the CPC (Cost Per Click) for mobile ads continues to rise in Canada. A 2015 Nanigan’s* Report reports that Canadians are paying up … Read More
Social Media Recap
Tips, trends and the latest updates in the field of Social Media Twitter announced a fresh look for your Twitter profile. You can look forward to larger profile photos, custom header images and the chance to make tweets “sticky” by pinning them to the top … Read More
Social Media Advertising on Facebook
In this chart, the spike we see is the results of a highly targeted, multi-ad paid Facebook campaign to attract more Page Likes. In this chart, the spike we see is the results of a highly targeted, multi-ad paid Facebook campaign to attract more Page … Read More