This year is anticipated to be the largest online shopping season we have ever seen, and although your brand might operate business to business, or provide a professional service, your digital marketing reach will be significantly impacted as you fight for impressions, clicks and conversions … Read More
Do Social Media Engagement Pods Provide Value to Your Business?
Have you recently heard of a business or influencer using an engagement pod to increase likes and comments on social posts? Have you wondered if this is something that your business should be looking into to? Here, we will break down everything there is to … Read More
How to Create: Appealing Instagram Stories that do the most for your brand
Instagram is a great free social platform to get your business messaging out to your audience. Although Instagram is a user friendly tool and posting can be done literally in seconds, there is more to the platform than one would initially expect; Users who curate … Read More
Ephemeral Content – The Hottest Topic in Social Media
If this is the first time you’ve heard the term “Ephemeral Content,” I can promise you it won’t be the last. Ephemeral Content is the hottest topic and trend in social media marketing right now. Ephemeral means short-lived, fleeting, or passing, and describes the nature … Read More
Facebook Advertising in 2015: Farewell Free Exposure, Hello Pay-to-Play
Facebook Advertising – Get in Front of Your Customers. There are 700,000 – 800,000 active Facebook users in the Calgary region. How are you connecting with your customers? If you own a Company Facebook Page or manage a Company Page as an admin, and haven’t leveraged Facebook … Read More
Why You Need to Upgrade to Facebook Business Manager Today
If you run a Company Facebook Page or are an Admin on Company Facebook Page, you’re going to have to migrate your accounts over to the Facebook Business Manager platform. Business Manager was introduced in mid-2014 and was primarily used by businesses that had multiple … Read More
Facebook Save Feature – A Social Media Tip!
Did you know that you can actually save Facebook posts to read later? If you’re on the go and catch something in passing – perhaps while waiting for your dinner guest to arrive – you can select the Save option from the drop-down menu under … Read More
Social Media Update – Facebook Reduces Implicit Updates
Facebook announced today that the company is taking measures to reduce third-party automatic updates (also known as implicit updates). An implicit update occurs when third-party apps such as Shazam or Pinterest automatically post updates to a user’s Facebook Profile.
Social Media Recap
Tips, trends and the latest updates in the field of Social Media Twitter announced a fresh look for your Twitter profile. You can look forward to larger profile photos, custom header images and the chance to make tweets “sticky” by pinning them to the top … Read More
InkPlot Principal, Crystal DeCnodder, sits down with The Commons to chat social media, storytelling and entrepreneurship
Crystal DeCnodder is a social media, internet and public relations expert and is the principal at InkPlot, a creative digital marketing agency. She has been a member of The Commons since early 2013. WHAT DOES INKPLOT DO? Our expertise centres primarily on social media, web design/development, storytelling … Read More
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