Web Design Mistakes – What to Avoid!

Crystal DeCnodderUncategorized, Website Design & Development

5 Web Design Mistakes You Should Avoid At All Costs

When you’ve gone through the process to plan and build a new website, the expectation is that the new website will deliver results to attract new customers and leads. Unfortunately, for some organizations, the new website fails to produce. There are many reasons that a website might not perform, but here are 5 of the most common issues we see when auditing websites that require re-development or websites that were developed without the user experience prioritized.

Have a read to learn the 5 web design mistakes you need to avoid. The good news is, each of these mistakes can be fixed!

one

Your eCommerce shopping cart is too complicated

The single most important aspect of your website should be to allow customers to pay for your product or service through a simple, intuitive online shopping cart. Customers should be able to add products, remove products, return to the eCommerce shopping experience, and preview how much the shipping charges will be before they begin the payment process. Overall the experience needs to be fast, convenient and glitch-free.

two

Your creative (video or images) are too small or your product description is incomplete

Your customers want to know every detail about the product they might buy. If they are on your website, they are considering making a purchase from you or comparing you to your competition. Help make the decision easy – you need large, clear images, from multiple angles, as well as a descriptive summary about the quality and make of your product. If you are a service company, consider adding in an explainer video, especially if the services you offer is niche or complicated to explain through photo. The more details you can offer, the better.

three

Your site is not responsive on mobile screens.

These days we are seeing upwards of 60 -70% of website traffic arriving via mobile or tablet. It’s critical that your website can be viewed on mobile devices as well as desktop. The way we shop has changed. We spend a lot of time on our phones exploring products and services, researching for ourselves. If your website doesn’t display on a smartphone, your customers will find a competitor website that does.

four

You forgot to add a call-to-action or your call-to-action is weak.

Research shows that customers are more likely to take an action if you tell them what action to take. For example, “Buy now. Learn more. Subscribe to our podcast.” To determine which call to action is best, we suggest A/B testing. A/B testing allows us to create multiple variants of product landing page to see which copy, creative or call to action produces the best results. We can confirm this information by installing then analyzing the analytics on your website. If click-through-rates or conversions are low, we can adjust the writing, images, or user experience to improve the metrics.

five

Your website and content loads too slow

No one likes to wait. Today’s consumer will not wait any longer than 4 seconds for your website to load and that’s generous. If your website is loading slow, it might be plugin bloat or the file format and size of your media assets. Images and video need to be optimized for the web. There are a variety of tools we can use to improve the load time and speed of your website.

In Conclusion (TL;DR):

No one likes to wait. Today’s consumer will not wait any longer than 4 seconds for your website to load and that’s generous. If your website is loading slow, it might be plugin bloat or the file format and size of your media assets. Images and video need to be optimized for the web. There are a variety of tools we can use to improve the load time and speed of your website.

If your requires assistance to overcome these design mistakes, contact FBC. We’re happy to help!

Contact FBC Now
About the Author

Crystal DeCnodder

Facebook Twitter

Crystal DeCnodder is a keynote speaker, social media, and digital marketing expert and is a partner at Full Blast Creative, a creative digital marketing and web design agency in Calgary, Alberta. When Crystal is AFK, she enjoys skateboarding, guitar, travel, and time with family and friends.