Social Media, Putting the “Social” Back in Life

Crystal DeCnodderCalgary Marketing, Social Media, Social Media Insights

Yesterday, I read the life story of a young woman living with selective mutism. (That means she chooses not to speak or to rarely speak). The sound of her own voice terrifies her.

Despite her tremendous anxiety, she’s earned her Bachelor’s degree, works in marketing from home and lives with her boyfriend of more than three years. The two communicate on Facebook, through e-mail or text, as well as Post-It notes scattered throughout their house.

For the past six months, she’s kept a photo of her boyfriend on her desktop. When he leaves for work, she practices saying, “Good morning.” Someday, she hopes to say this to his face.  Aww.

Good golly! How do you get through university without talking?

How do you get through life?

The Internet.

In person she has a very small social circle, but online, she’s popular. She doesn’t speak; she tweets. Facebook and Twitter give her a voice she’s not afraid of.

I find this rad.

People say computers and tablets are isolating us but I’m not so certain I agree. We’re more social than we’ve ever been. The difference is we have a bigger pool of friends to choose from when we crave discussion. Our friendships are no longer based on proximity. We’re friends because we connect.

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About the Author

Crystal DeCnodder

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Crystal DeCnodder is a keynote speaker, social media, and digital marketing expert and is a partner at Full Blast Creative, a creative digital marketing and web design agency in Calgary, Alberta. When Crystal is AFK, she enjoys skateboarding, guitar, travel, and time with family and friends.