Mobile app marketing is a process to drive awareness and downloads of your mobile app. It allows your brand to interact with mobile app users from the very first point of exposure (download), to becoming a regular, loyal, user who interacts with your app daily (mobile app retention).

To acquire and retain mobile app users, you must offer a mobile app that presents well (compelling design and user experience), solves a problem, entertains the user or allows them to connect with other users through social media.

You will need to consider the user personas that will download and use your app, where to find these people, and what your key messages will be to persuade them to use your app over that of a competitor.

Full Blast Creative approaches mobile app marketing in a sequence of stages and a variety of conversion funnels.

Marketing to Acquire New Mobile App Users (Android, iOS, Windows)

Marketing to Ensure the User Has Activated Their Profile

Marketing to Retain the User. It’s not enough for the user to download and create a profile, you will want these users to come back again and again.