Marketing

Mobile App Marketing

Mobile app marketing is a process to drive awareness and downloads of your mobile app.

Mobile app marketing is a process to drive awareness and downloads of your mobile app. It allows your brand to interact with mobile app users from the very first point of exposure (download), to becoming a regular, loyal, user who interacts with your app daily (mobile app retention).

To acquire and retain mobile app users, you must offer a mobile app that presents well (compelling design and user experience), solves a problem, entertains the user or allows them to connect with other users through social media.

You will need to consider the user personas that will download and use your app, where to find these people, and what your key messages will be to persuade them to use your app over that of a competitor.

Full Blast Creative approaches mobile app marketing in a sequence of stages and a variety of conversion funnels.

Step One

Marketing to Acquire New Mobile App Users (Android, iOS, Windows)

Step Two

Marketing to Ensure the User Has Activated Their Profile

Step Three

Marketing to Retain the User. It’s not enough for the user to download and create a profile, you will want these users to come back again and again.

Each mobile app marketing step requires a unique strategy and tactics.
Ready to get started with mobile app marketing or a mobile app launch strategy? Full Blast Creative is here to help!


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Full Blast Creative is an award-winning, full-service Calgary marketing agency. We offer a broad range of online marketing services including: web design, web development, ecommerce development, social media marketing, SEO & SEM services, and email marketing.


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