Without Change You Have No Story

Crystal DeCnodderCopywriting

If you can make change with a memo containing three bullet points, then by all means, do so. – Seth Godin I love this quote. I love it because I work in marketing. In marketing, we’re always trying to sell you change. Buy this product … Read More

Case Study: Engineering Firm Hires Writer – Business Grows

Crystal DeCnodderCopywriting

Hiring a professional writer improved profits for this Calgary based engineering firm: In an office teaming with engineers and geo-physicists, solid writing skills aren’t of much concern for most of the staff. Instead, attention is geared towards numbers, formulas and technical lingo that accompany both … Read More

National Philanthropy Week

Crystal DeCnodderCopywriting, Portfolio, Print Work

Working with the Association of Fundraising Professionals Calgary & Area Chapter, InkPlot helped publicize AFP’s National Philanthropy Week campaign. InkPlot was also contracted to write engaging speeches for the National Philanthropy executive board, luncheon program material and various other communications to increase the profile and … Read More