When we listen to or read a story that resonates with us, our bodies respond physically. The story guides our emotions whether we want it to or not. This article looks at understanding the important roles feelings and emotion play in branding and storytelling or in other words, your brand story.
1) Your current site embarrasses you because it was only fashionable in 1990. (Consider the feature image on this post as a visual metaphor). 2) You’re no longer the cool kid because your competitor’s site is fresher, shinier, and generally more sparkly or awesome than … Read More
Crystal DeCnodder is a social media, internet and public relations expert and is the principal at InkPlot, a creative digital marketing agency. She has been a member of The Commons since early 2013. WHAT DOES INKPLOT DO? Our expertise centres primarily on social media, web design/development, storytelling … Read More
In business, the competition will bite you if you keep running. If you stand still, they will swallow you. This past Sunday, Full Blast Creative had the pleasure of attending the Digital Alberta Awards in Edmonton. We’d been nominated for an award, placed as a … Read More